invalid traffic
Ad spend wasted on invalid traffic to soar 33% in 2024
With marketers' tightening their purse strings as continued economic turbulence forces budget cuts, research has revealed more of their precious ad dollars are expected to be wasted on invalid traffic next year than ever before.
How brands in China are grappling with social media misinformation issues
Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.
Bots account for 8% of organic search traffic and 37% of direct traffic: Cheq report
EXCLUSIVE: The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.
Global digital ad spend increase accompanied by rise in invalid traffic
EXCLUSIVE TOP OF THE CHARTS: ClickCease report finds that in almost 20 countries 10% or more of site visits are invalid, including in APAC markets Singapore, Australia, China and India—translating to wasted adspend, compromised audiences and skewed analytics.
GroupM's plan to get ahead of ad fraud in China
By bringing key advertisers, publishers, third-party measurement vendors and industry self-regulators together, GroupM China is showing impatience with broader industry reform and wants to be seen as a leader on fighting fake traffic.
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