insurance
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
Ogilvy finds humour in a nation’s quirks for new AAMI spot
AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.
Why an insurance company created a boy band supergroup
The group, Boys No More, includes stars from popular ‘90s bands.
Suncorp and Leo Burnett berate home owners for neglect
Ad Nut takes issue with this preachy guilt trip that follows what had been a stellar campaign series for the home insurer.
Income Insurance goes all-in on travel horror story fearmongering
The 18-minute creepy and entertaining opus 'Trapped' by BBH Singapore, directed by Kelvin Tong, is a deliberate shift by the insurer towards new content consumption trends.
Income marries product benefits with purpose in heart-tugging campaign
Integrated campaign amplifies 'putting people first' in an emphatic yet empathetic manner.
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