hermes
The Hermès game: Carefully-guarded craftsmanship or scarcity-driven marketing gimmick?
SOUNDING BOARD: With a market valuation of over US$218 billion in 2023, Hermès has managed to rise above the tidal wave of uncertainty sweeping across luxury brands. So, what's their secret to success? Industry experts weigh in.
Hermès, L’Oréal bounce back in China despite ongoing lockdowns
Despite talks of a looming recession, luxury groups are posting strong sales figures thanks to Chinese demand for high-end bags and beauty products.
Strong quarters by LVMH, Hermès and Kering buoy global luxury
Growth continued, yet, in some cases, at a slower rate than earlier in the year.
We have hit peak Apple
The deals with Amazon and Google only point to one thing: sliding sales.
Theseus Chan: Singapore design pioneer in conversation in Tokyo
One of Singapore's most acclaimed graphic designers shared work highlights and working principles in a session presented in Tokyo by D&AD.
Brands adopt equine icons for Year of the Horse
While a few brands that have always featured horse logos are sure to benefit this year, many others that don't want to miss out on a China-focused marketing opportunity are adding an equine twist to their iconography. We present a collection of the former and the latter.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)