health
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Why it’s important to avoid generic healthcare communications
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
Ice-T lends his voice to Sanofi's latest flu-shot campaign in the US
The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.
Top independent health agency opens in APAC
Klick Health opens regional hub led by former Ogilvy Singapore managing partner Mitchell Tan.
Post-Liver King scandal, brands don’t know which fitness creators to trust
After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category
Havas acquires Australian health communications agency Bastion Brands
The acquisition will be integrated into Havas Health & You.
Is the PR industry finally addressing women's health?
In the run-up to World Menopause Day, we’ve seen plenty of PR campaigns raising awareness of women’s health matters, and aiming to remove stigma, but is the industry also addressing this internally?
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