germany

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How can staid German brands act more Chinese?
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May 19, 2017

How can staid German brands act more Chinese?

Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.

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Neuschwansteiner: Beer named after castle courts exclusivity
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Jan 16, 2015

Neuschwansteiner: Beer named after castle courts exclusivity

HONG KONG - Restaurant group Fook Lam Moon (福臨門) has brought Neuschwansteiner Edelmärzen into the Cantonese market via its own gourmet product division, Fook Lam Moon Fine Foods.

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Serviceplan ends Leo Burnett's five-year grip on BMW China
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Dec 17, 2014

Serviceplan ends Leo Burnett's five-year grip on BMW China

BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.

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SapientNitro relocates Torben Pheiffer from Munich to lead China office
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Sep 10, 2013

SapientNitro relocates Torben Pheiffer from Munich to lead China office

SHANGHAI - SapientNitro is to relocate 15-year veteran Torben Pheiffer, a member of the German leadership team in its Munich office, to China as the MD of its office in Shanghai.

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Dentsu/mcgarrybowen, Dentsu Mobius lead global digital account win from Tognum
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Aug 29, 2012

Dentsu/mcgarrybowen, Dentsu Mobius lead global digital account win from Tognum

SINGAPORE - Engine manufacturing brand Tognum has handed its global digital account to Dentsu/mcgarrybowen, following a three-way pitch.

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Aquarius Asia adds a new office in Shanghai, and a new ED in Hong Kong
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Aug 9, 2011

Aquarius Asia adds a new office in Shanghai, and a new ED in Hong Kong

SHANGHAI - Digital online marketing company Aquarius Asia has expanded into Mainland China, opening a new office in Shanghai.

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