gender diversity

Mar 9, 2024

Ladies, lip service and the art of being ludicrous

Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg

Apr 28, 2023

Pepsi takes on gender stereotypes with Samantha Ruth Prabhu

The campaign will be spread across TV, digital, outdoor and social media.

Apr 13, 2023

Majority of agencies in SEA lack formal processes for diversity in ads: What needs to be done?

According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.

Jun 7, 2022

Moving beyond tokenism to create systemic change

Every year in March, as we celebrate the social, economic, cultural, and political achievements of women, the issue of gender inequality in the workplace surfaces. And then people don’t talk about it as much, almost dismissing the existence of the problem; brands move on to the next event to relate to.

Mar 8, 2021

Campaign Leading Change online event coming June 8-9

To mark International Women's Day, participants can receive a 20% discount to the two-day conference and workshop for today only.

Mar 12, 2020

Twitter targets gender equal workforce by 2025

The new targets come as part of its ambition to become "the world’s most diverse and inclusive tech company".