gen z
Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z
They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.
The Magic Brush: How listening to Gen Z can guide brands through challenging economic periods
As China navigates a rare period of economic downturn, brands and businesses need to reassess the pictures they are painting—and how they provide value, says ECD of Design Bridge and Partners Shanghai.
Creative Minds: Dou Chen wants to dine with her grandmother, Justin Bieber, and Bill Gates
Meet Dentsu Creative's Gen Z copywriter in China who loves anime culture and has a real name similar to a nickname, ‘Dou’, which means bean in Chinese.
The Economist targets younger audience with OOH campaign
Campaign includes new tagline 'Independent journalism for independent thinking'.
What we can learn from Bilibili's buzzword for 2023, ah?
The Chinese video streaming service has made an annual tradition of spotting the top buzzwords among young people in its chats as a way to signal new consumption trends.
Gen Z does not care if your brand is popular
Why branded sonic is more effective than licensed music.
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