Centre will focus on guiding clients and partners through digital transformation.
Agency hopes to move client conversations upstream through technology 'hub' effort centred in Nurun.
Three-year grant sees Ogilvy & Mather tasked with advancing Singapore’s marketing services.
SINGAPORE - In an effort to ramp up data resources, WPP-owned GroupM is partnering with the Singapore Economic Development Board (EDB) to launch a new R&D hub in Singapore.
SINGAPORE - The proliferation of digital has changed the way clients and agencies work, and so Singapore’s Economic Development Board opted for a new, collaborative agency structure to suit its business objectives of wooing foreign businesses into Singapore.
SINGAPORE - The Secret Little Agency (TSLA) has selected a Berlin-based independent as its creative partner on the Singapore Economic Development Board account in a move tipped to offer an alternative agency model for Asian clients with global aspirations.
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