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The rise of indies amid Japan's advertising oligopoly
Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.
Tokyo-based Eat Creative becomes part of Fusion Group
Based in Melbourne, Fusion is looking to grow in Japan and Asia-Pacific.
Brands must not underestimate the importance of voice
By burying their heads in the sand when it comes to developing their tone of voice, brands are missing opportunities to connect with people on a deeper level.
Project ESIN promises 'challenging' creative workshops in Hong Kong, Japan
HONG KONG and JAPAN - A series of creative workshops this fall in Hong Kong, Tokyo and Sapporo will provide a multi-day, multi-discipline experience designed to challenge, empower and "give permission" to creative people, according to the organisers.
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