discovery
Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry
Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.
STB signs content partnership with Warner Bros
The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
Discovery breaks Winter Olympics records as ad sales ‘on track’
The Beijing Games has so far proved successful in attracting eyeballs and paid subscriptions.
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Discovery+ exceeds expectations in India
Megha Tata, managing director of Discovery Communications India says the big ad spends continue to come through linear.
WarnerMedia and Discovery join to form world’s second biggest media company
AT&T, the current owner of WarnerMedia, will be the majority shareholder.
Discovery acquires ad-tech start-up AdSparx in India
Also absorbs team of Novix Media Technologies.
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