devices
Most APAC consumers using voice tech now
TOP OF THE CHARTS: iProspect says brands must get on board now with one of the industry’s most rapidly developing trends.
How kids in Southeast Asia use devices
More than 40 per cent of kids in Southeast Asia are most likely to use a smartphone or tablet for more than an hour when their parents let them, according to a new study. Samsung Kidstime and theAsianparent.com surveyed 2,714 parents from Indonesia, Malaysia, the Philippines, Singapore and Thailand about kids' usage of mobile devices and apps. Collectively the respondents have at least 3,917 children aged between 3 and 8 years. The full report is available at http://bit.ly/DeviceUsageAmongKids2014
Chinese consumers love tablets, and 39% are willing to click ads
SHANGHAI - Chinese consumers are choosing tablets as their most preferred device for watching online videos and reading digital magazines, according to research jointly initiated by Millward Brown, GroupM Interaction, Miaozhen Systems, Modern Media and Funshion.
Snap Mobile expands mobile advertising product suite
HONG KONG - Snap Mobile, the mobile advertising division of Pixel Media, has added new product offerings to its mobile ad suite.
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PPTV takes aim at larger slice of China's mobile video advertising market
SHANGHAI - PPTV has set out to capture a bigger chunk of China's mobile advertising pie from dominant market leader Youku Tudou.
IN-DEPTH: Marketing in a four-screen world
Recent studies have begun to provide some clarity about how consumers are using multiple screens—and how marketers and planners must adjust their thinking to accommodate these changes, writes Yean Cheong, head of digital, IPG Mediabrands Asia.
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