data
AI for ROI: Taking the first steps into a new era of digital experience
While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.
Bye-bye standalone clean rooms, hello data collaboration platforms
Clean rooms are time consuming and lack the ability to scale, but they could still be effective if they were part of the data puzzle rather than the ultimate solution.
Hopes and concerns for OpenAI's Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.
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Annalect and Meta form closed-loop measurement partnership to access first-party data
OMG has already tested the solution with its clients, as the agency gets ready for a fully cookie-less world.
As travel booms, here's how agencies can take flight by harnessing data
After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.
The B2B marketer’s data checklist for 2024
Be sure you’re holding your data to the highest standards going into 2024 and beyond.
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