dale liu

Jan 28, 2014

China air pollution: A green opportunity for brands?

CHINA - With Beijing and Shanghai’s notoriously bad air pollution making international headline news, should brands begin incorporating the issue into their marketing strategies?

Mar 18, 2013

Dale Liu succeeds Brenda Niou as GM of Optimedia Beijing

BEIJING - Dale Liu, previously vice-president of the planning team at ZenithOptimedia Shanghai, where she worked since 2004, will return to the agency and succeed Brenda Niou (牛裕薇) as GM of Optimedia Beijing.