Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.
Don't get lost in translation. Rokkan Singapore's Anthea Tang offers dos and don'ts for localising websites.
Yes, Asian hipsters exist, even if they would resent being called by the name. Paul Galesloot of Cowan Asia talks about how brands can approach this 'counterculture'.
The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.
From Singapore: 'Love Local' for McDonald's by DDB Group Singapore
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