culture

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Unruly partners with MediaCom over new cultural research
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Oct 10, 2017

Unruly partners with MediaCom over new cultural research

Venture seeks to derive key cultural insights to better serve consumers across the globe.

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ANA aims to make intangible Japanese culture tangible
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Aug 25, 2017

ANA aims to make intangible Japanese culture tangible

A new content-marketing initiative gives an in-depth but accessible look at Japan's traditional arts.

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Gay Games bid must navigate Asian cultural divides
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Jun 14, 2017

Gay Games bid must navigate Asian cultural divides

Douglas White talks about the Hong Kong Gay Games bid, LGBT representation and managing communications across markets with widely divergent attitudes.

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How can staid German brands act more Chinese?
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May 19, 2017

How can staid German brands act more Chinese?

Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.

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Common (and avoidable) pitfalls of localising websites
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Nov 21, 2016

Common (and avoidable) pitfalls of localising websites

Don't get lost in translation. Rokkan Singapore's Anthea Tang offers dos and don'ts for localising websites.

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