culture

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How can staid German brands act more Chinese?
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4 days ago

How can staid German brands act more Chinese?

Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.

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Common (and avoidable) pitfalls of localising websites
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Nov 21, 2016

Common (and avoidable) pitfalls of localising websites

Don't get lost in translation. Rokkan Singapore's Anthea Tang offers dos and don'ts for localising websites.

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Asian hipsters? What brands should understand
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Oct 26, 2016

Asian hipsters? What brands should understand

Yes, Asian hipsters exist, even if they would resent being called by the name. Paul Galesloot of Cowan Asia talks about how brands can approach this 'counterculture'.

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From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement
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Oct 14, 2016

From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement

The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.

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McDonald’s goes for 'shiok' with flavour fusion in Singapore
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Jul 22, 2016

McDonald’s goes for 'shiok' with flavour fusion in Singapore

From Singapore: 'Love Local' for McDonald's by DDB Group Singapore

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