cosmetics
Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11
Watch the video conceptualised by McCann Worldgroup agency Gotham
L'Oreal and Neiwai team up to encourage comfort in one's skin
The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
What Chinese beauty brands need when going global: smart data tools and desirability
SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.
The top 10 skincare and cosmetics brands in Asia-Pacific
From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.
Why SK-II’s storytelling still resonates with Chinese consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China
Is K-beauty’s reign coming to a close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.
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