connected tv
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StarHub to offer CTV ads via TV menu activation
As competition increases across the CTV landscape, StarHub is looking to make the most of its assets for TV advertising.
YouTube to use own co-viewing data for CTV advertising sparking transparency concerns
The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.
YouTube’s VP of advertising on Shorts, brand safety, CTV, and more
Debbie Weinstein speaks exclusively to Campaign Asia-Pacific on why APAC is particularly important to YouTube, trends in CTV, Shorts advertising, shopping, and delivering the best ROI for advertisers.
Campaign Crash Course: How to keep ad fraud detection in check
$500 billion is spent on digital advertising globally and 25% are bots. About six in 10 clicks on digital ads are invalid, with traffic mainly being generated by bots.
Campaign Crash Course: How to avoid fraud in CTV environments
With the increase in CTV spend by advertisers, buying and selling activity is at a scale that makes it lucrative for fraudsters. This video offers lessons to marketers on what frauds are around the corner and how to avoid them.
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
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