#commerce | Campaign Asia

Dec 6, 2023

Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?

In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.

Indonesia to regulate social commerce: What should marketers expect?

Sep 26, 2023

Shawn Lim

Indonesia to regulate social commerce: What should marketers expect?

An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.

Commerce Max officially launches as Criteo address fragmentation in retail media

Sep 14, 2023

Staff Reporters

Commerce Max officially launches as Criteo address fragmentation in retail media

The endeavour to consolidate retail media unmistakably demonstrates a determination by Criteo to command the swiftest advancing sector within the media industry.

TikTok set to launch e-commerce business in US with Chinese goods

Jul 27, 2023

Shawn Lim

TikTok set to launch e-commerce business in US with Chinese goods

TikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US.

How local Indonesian brands are thriving with live commerce

Jul 20, 2023

Shawn Lim

How local Indonesian brands are thriving with live commerce

Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.

The rise of live commerce: Who's at risk of losing out?

Jul 17, 2023

Fionn Hyndman

The rise of live commerce: Who's at risk of losing out?

In the ever-evolving world of e-commerce, one remarkable trend is making significant waves: live commerce, also known as live shopping, video selling, shoppertainment, or live stream selling.