cola
Coca-Cola CMO gets added responsibilities in ongoing company recast
Leaders of five global categories will report report to Singapore-based Manolo Arroyo.
Malaysia pitch controversy: Client association head says unfair practices “not a rampant issue”
The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.
R/GA's prescription for future agencies: Build business ecosystems
SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.
Cultural blunders: Brands gone wrong
Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.
CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound
The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.
Outdoor campaign for Coke illustrates foreign-Chinese connection
SHANGHAI - Coca-Cola has launched ‘Shine’, a new outdoor campaign on bus shelters that ties it to the brand idea of providing "happy energy that connects people" worldwide.
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