cmo
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
CMO Power List 2024: Call for nominations
Campaign Asia-Pacific's definitive guide to the region's most influential marketers is open for nominations for the 2024 list, set to be unveiled at Campaign360 in May.
PayPal hires Geoff Seeley as CMO
Seeley previously served as global CMO and communications officer at CashApp and Afterpay.
Volkswagen global CMO to depart
Nelly Kennedy departs amid a major media review and ahead of a big Super Bowl moment for the automaker.
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