clients

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Brands' integrated briefs on rise but still not enough for agencies
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Apr 20, 2017

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

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Huge demand for digital PR skills in China: R3
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Jan 24, 2017

Huge demand for digital PR skills in China: R3

Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.

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W Asia clinches two new fitness clients
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Dec 14, 2016

W Asia clinches two new fitness clients

Agency picks up new well-being clients to add to growing roster.

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Clients take more hands-on approach
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Apr 27, 2015

Clients take more hands-on approach

It's not easy being an agency, especially when clients are taking on an increasing amount of the work they used to pay agencies to do, writes James Thompson.

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How to improve your clients: A step by step guide
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Oct 9, 2014

How to improve your clients: A step by step guide

As agencies, we spend a lot of time trying to understand our client's buyers. But what about our own, asks Charles Wigley, chairman of BBH Asia Pacific.

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OMD China starts internal fund to link budding entrepreneurs with VCs
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Jun 3, 2014

OMD China starts internal fund to link budding entrepreneurs with VCs

SHANGHAI - OMD China employees may be getting the title 'serial entrepreneur' on their namecards if their ideas, backed by the new OMD Innovation Fund (创新基金OIF), come to fruition in the marketplace.

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