Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.
Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.
Agency picks up new well-being clients to add to growing roster.
It's not easy being an agency, especially when clients are taking on an increasing amount of the work they used to pay agencies to do, writes James Thompson.
As agencies, we spend a lot of time trying to understand our client's buyers. But what about our own, asks Charles Wigley, chairman of BBH Asia Pacific.
SHANGHAI - OMD China employees may be getting the title 'serial entrepreneur' on their namecards if their ideas, backed by the new OMD Innovation Fund (创新基金OIF), come to fruition in the marketplace.
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