clients
Why it's time to take pitching on a date
Pitching is at its heart a human process, run by people for people, so why not apply the lessons of good dating etiquette to it?
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We need to talk about losing
The pitch process makes losers out of the best of us. It just doesn't make good business sense.
Why is it so hard to speak out about abusive client behaviour?
Power sits in the hands of those paying the checks.
WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients
CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.
It's up to both clients and agencies to elevate the impact we have on each other
Agencies won’t deliver their best work if they feel like a servant under a master. Mutual respect is fundamental.
Is in-housing symptomatic of deeper brand-agency problems?
A 'fireside' chat at Campaign360 may get heated as David Porter of Unilever, Stephan Loerke of the WFA and Steve King of Publicis Media discuss evolving agency-client partnerships.
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