Traveling from China to Holland using only Chinese products, Rogier Bikker checks in from near the Kazakhstan border with insights into the mixed feelings Chinese have about homegrown brands.
SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.
HONG KONG - A TNS survey, in partnership with HK4As, indicates that Hong Kong’s testing and certification, public relations, marketing and advertising industries could benefit from Chinese brands going global.
GLOBAL - In what many call its biggest step into the US market, Chinese sportswear maker Li-Ning has officially entered into a long term endorsement agreement with Evan Turner, the 2010 number two overall draft pick of the NBA’s Philadelphia 76ers.
HONG KONG – With the help of its members, the Association of Accredited Advertising Agencies of Hong Kong (HK4As) has conducted a survey of brand experts to provide insights for Chinese companies looking to compete overseas.
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