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The 7 most useless tech products of CES 2017
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Jan 12, 2017

The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.

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What CES really means for advertising
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Jan 10, 2017

What CES really means for advertising

The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.

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'Your hair is unruly': The most annoying idea from CES
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Jan 10, 2017

'Your hair is unruly': The most annoying idea from CES

The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.

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CES Asia takeaways: The ‘smart everything’ economy
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May 16, 2016

CES Asia takeaways: The ‘smart everything’ economy

Arvind Sethumadhavan of Dentsu Aegis Network shares thoughts on the utility and marketing potential of smart devices and technologies showcased at this year's CES Asia.

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Watch: CES Asia 2016 highlights
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May 13, 2016

Watch: CES Asia 2016 highlights

SHANGHAI - The only two agencies exhibiting at CES Asia 2016—same two as last year—presented differing definitions of marketing innovation, with one focusing on data analytics that serve advertising and the other asserting that innovation should go beyond advertising.

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CES Asia 2016: Why should marketers care?
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May 12, 2016

CES Asia 2016: Why should marketers care?

Technology shows like CES are useful to helping marketers understand the future of consumer habits. Now in its second year, CES Asia is now taking up roughly the size of four soccer fields.

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