Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.
The tech conference revealed the best canvases we've ever known, writes Zenith Media's head of innovation.
The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.
Arvind Sethumadhavan of Dentsu Aegis Network shares thoughts on the utility and marketing potential of smart devices and technologies showcased at this year's CES Asia.
SHANGHAI - The only two agencies exhibiting at CES Asia 2016—same two as last year—presented differing definitions of marketing innovation, with one focusing on data analytics that serve advertising and the other asserting that innovation should go beyond advertising.
Technology shows like CES are useful to helping marketers understand the future of consumer habits. Now in its second year, CES Asia is now taking up roughly the size of four soccer fields.
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