buzz

Sep 14, 2010

Perfume drives luxury goods buzz at Shanghai Expo : CIC

SHANGHAI - Luxury goods from all over the world available at the Expo is creating a stir online as perfume from the French Pavilion drives the buzz, according to CIC's latest buzz report.

Sep 1, 2010

Online buzz crucial to China auto sales

There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?

Sep 1, 2010

Online buzz crucial to China auto sales

There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?

Aug 17, 2010

Synutra IMF issue creates buzz, but not crisis : CIC

CHINA - Following recent reports that Synutra infant milk formula might be linked to abnormal sexual development in infants, CIC looks at how netizens responded to the report.

Aug 17, 2010

Synutra IMF issue creates buzz, but not crisis : CIC

CHINA - Following recent reports that Synutra infant milk formula might be linked to abnormal sexual development in infants, CIC looks at how netizens responded to the report.

Jul 19, 2010

L’Oreal launches mini drama series for cosmetics brand Yue Sai

Yue Sai, a Chinese beauty brand under L’Oreal China, has launched a social media initiative titled ‘Buzz my heart’.