branding
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
RGA launches brand design consulting practice in EMEA
The service is already available in the US and Australia.
The Body Shop: Mourn its passing but celebrate its impact
So, The Body Shop, one of the pioneers of a better way to do business, has gone to the wall. It doesn't mean its impact won't be left behind, opines Amanda Powell-Smith.
The CMO’s MO: 'The industry should bring in simplification in communication' says Edelweiss Tokio's marketer
CMO Abhishek Gupta reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable.
Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements
Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.
Raymond: From 'the complete man' to an 'incomplete' man?
SOUNDING BOARD: Experts weigh in on whether menswear brand, Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
