barry lustig

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Japan's future competitiveness: Castles made of sand?
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Sep 6, 2017

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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How’s your Japan strategy coming?
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May 2, 2017

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

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What it’s like to be a foreign female creative in Japan (pretty good, actually)
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Feb 16, 2017

What it’s like to be a foreign female creative in Japan (pretty good, actually)

Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.

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If you want your agency to evolve, ask the right questions
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Jan 11, 2017

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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Dentsu’s Chieko Ohuchi shows what female leadership can be in Japan
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Dec 9, 2016

Dentsu’s Chieko Ohuchi shows what female leadership can be in Japan

The recently appointed managing director of a prominent creative division has worked her way up and broken down barriers by demonstrating the results of her work.

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Japan can leave innovation to the rest of the world: Scott McNealy
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Sep 30, 2016

Japan can leave innovation to the rest of the world: Scott McNealy

Speaking at Ad:tech Tokyo, the Sun Microsystems co-founder had a sobering message for a country that still fails to give entrepreneurs the support they need.

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