barry lustig

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What it’s like to be a foreign female creative in Japan (pretty good, actually)
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Feb 16, 2017

What it’s like to be a foreign female creative in Japan (pretty good, actually)

Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.

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If you want your agency to evolve, ask the right questions
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Jan 11, 2017

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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Dentsu’s Chieko Ohuchi shows what female leadership can be in Japan
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Dec 9, 2016

Dentsu’s Chieko Ohuchi shows what female leadership can be in Japan

The recently appointed managing director of a prominent creative division has worked her way up and broken down barriers by demonstrating the results of her work.

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Japan can leave innovation to the rest of the world: Scott McNealy
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Sep 30, 2016

Japan can leave innovation to the rest of the world: Scott McNealy

Speaking at Ad:tech Tokyo, the Sun Microsystems co-founder had a sobering message for a country that still fails to give entrepreneurs the support they need.

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It's easy to pretend you're a pro—but don't: Nobuhiro Nakaji
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Jun 13, 2016

It's easy to pretend you're a pro—but don't: Nobuhiro Nakaji

For this installment of our series on creativity in Japan, we take a step back from technology to speak to a passionate copywriter about where his craft fits into the modern world.

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Creativity in Japan: A perspective on dealing with change
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May 20, 2016

Creativity in Japan: A perspective on dealing with change

Barry Lustig, managing partner of Cormorant Group KK, an Asia-Pacific focused brand and strategy consultancy, explains the thinking behind a new series in collaboration with Campaign Japan on the changing nature of Japanese creativity.

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