axa
Asia-Pacific Power List 2023: Sabrina Cheung, AXA
Cheung’s impressive commitment to wellness and mental health in her marketing efforts is reaping rewards for the insurance giant in Asia and Africa.
AXA 'breaks myths' and questions stereotypes in latest campaign
AXA's chief brand and communications officer Sabrina Cheung and Publicis' creative chief Natalie Lam on the conception behind the insurance brand's first-ever social-first campaign.
AXA to inject local flavour in APAC to boost global brand recast
The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.
How Zalora, AXA and Carousell maneuvered COVID-19 with grace
CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.
AXA presents a grim 'Family portrait'
A very sad movie produced by Viddsee tells the devastating story of a family that failed to adequately insure itself. Is that a good strategy?
Insurance giant AXA hands majority of $161M global media account to WPP
Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.
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