BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.
An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.
With the new phone available in Hong Kong and Macau from 29 September, fortuitous timing may help the brand challenge Apple.
Masako Wakamiya is a long way from the marketing industry’s lazy stereotype of ‘seniors’.
With Line the latest company to join the virtual home assistants fray, we explore the sector’s potential for brands from both Japanese and international perspectives.
Apple's moves to popularise Apple Pay amongst Chinese users have heretofore been somewhat anemic.
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