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Apple in China: When lucky number 8 doesn't guarantee prosperity
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Sep 26, 2017

Apple in China: When lucky number 8 doesn't guarantee prosperity

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

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How an Apple update devalues DSPs
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Sep 18, 2017

How an Apple update devalues DSPs

An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.

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Samsung Note 8 targets young and business users
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Sep 14, 2017

Samsung Note 8 targets young and business users

With the new phone available in Hong Kong and Macau from 29 September, fortuitous timing may help the brand challenge Apple.

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The world’s oldest app developer thinks advertisers need to wake up
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Sep 11, 2017

The world’s oldest app developer thinks advertisers need to wake up

Masako Wakamiya is a long way from the marketing industry’s lazy stereotype of ‘seniors’.

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The wild frontier of smart speakers is fraught with risk and reward
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Jul 28, 2017

The wild frontier of smart speakers is fraught with risk and reward

With Line the latest company to join the virtual home assistants fray, we explore the sector’s potential for brands from both Japanese and international perspectives.

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Apple Pay makes push in China with big discounts
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Jul 25, 2017

Apple Pay makes push in China with big discounts

Apple's moves to popularise Apple Pay amongst Chinese users have heretofore been somewhat anemic.

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