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Apple to launch Search Ads in ANZ
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Apr 20, 2017

Apple to launch Search Ads in ANZ

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next Tuesday (25 April).

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Us vs them: Asian brand nationalism
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Feb 13, 2017

Us vs them: Asian brand nationalism

Rising protectionist sentiment worldwide is sparking fresh tensions. Asia is not immune—and neither are the big brands.

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Justin Long defects from Apple to Huawei for US invasion
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Feb 1, 2017

Justin Long defects from Apple to Huawei for US invasion

After an iconic 4-year run as the face of the Macbook, the actor becomes the latest brand spokesman to appear in a competitor's commercial.

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Apple’s China loss is local brands’ gain
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Oct 27, 2016

Apple’s China loss is local brands’ gain

The technology giant’s significant China revenue slump, noted in its latest earnings report, comes as local brands Oppo and Vivo ascend.

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MNCs and local brands have equal opportunity in Myanmar: BrandZ
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Jul 7, 2016

MNCs and local brands have equal opportunity in Myanmar: BrandZ

WPP’s analysis shows there is a clear early-mover advantage to be had in Myanmar. Apple, Telenor, Huawei prove strong.

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To beacon, or not to beacon
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Apr 12, 2016

To beacon, or not to beacon

Beacon technology hasn't made as much of an impact as you might expect so far. Vizeum's Kristian Barnes thinks Google's Eddystone platform may be set to change that.

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