From the US: 'Growing up' for Samsung by Wieden+Kennedy Portland
The adtech company puts a dollar value on the impact of Apple's Safari update that limits the use of tracking cookies.
BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.
An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.
With the new phone available in Hong Kong and Macau from 29 September, fortuitous timing may help the brand challenge Apple.
Masako Wakamiya is a long way from the marketing industry’s lazy stereotype of ‘seniors’.
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