ahmed
Mar 8, 2017
MasterCard's APAC marketing chief resigns
Sam Ahmed led the credit-card company's regional marketing efforts for the past three-and-a-half years.
Jan 19, 2016
MasterCard: Programmatic has been transformational
MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.
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