agencies

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Are we baking the cake, or just icing it?
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Nov 13, 2017

Are we baking the cake, or just icing it?

If an agency's role is going to be limited, maybe we could waste less time in pitches, writes Charles Wigley of BBH.

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TSLA signs partnership with Mother
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Oct 31, 2017

TSLA signs partnership with Mother

Alliance between independent creative shops created to strengthen both globally.

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Accenture wants to be world's biggest 'experience agency of record'
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Sep 13, 2017

Accenture wants to be world's biggest 'experience agency of record'

Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
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Aug 17, 2017

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.

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The future of the industry isn’t data, it’s relationships
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Aug 16, 2017

The future of the industry isn’t data, it’s relationships

True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.

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Wunderman's Read: 'We are different from Accenture. We're creative'
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Jul 25, 2017

Wunderman's Read: 'We are different from Accenture. We're creative'

Wunderman global chief executive Mark Read explains how he is transforming the digital shop, why it's merging with Possible, and what he has learned from Sir Martin Sorrell.

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