agencies

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Hacking the (independent) agency's business model
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May 12, 2017

Hacking the (independent) agency's business model

We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.

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Consulting or IT giant to buy big six ad group 'within next five years'
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May 10, 2017

Consulting or IT giant to buy big six ad group 'within next five years'

WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas are merely "minnows", according to an M&A advisor.

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JWT, We Are Social, Mindshare top Singapore agencies on social media
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Apr 21, 2017

JWT, We Are Social, Mindshare top Singapore agencies on social media

A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.

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Brands' integrated briefs on rise but still not enough for agencies
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Apr 20, 2017

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

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Unilever plots U-Studio expansion as it eyes $2.1b efficiency savings
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Apr 18, 2017

Unilever plots U-Studio expansion as it eyes $2.1b efficiency savings

CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.

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