agencies

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Accenture wants to be world's biggest 'experience agency of record'
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Sep 13, 2017

Accenture wants to be world's biggest 'experience agency of record'

Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
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Aug 17, 2017

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.

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The future of the industry isn’t data, it’s relationships
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Aug 16, 2017

The future of the industry isn’t data, it’s relationships

True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.

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Wunderman's Read: 'We are different from Accenture. We're creative'
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Jul 25, 2017

Wunderman's Read: 'We are different from Accenture. We're creative'

Wunderman global chief executive Mark Read explains how he is transforming the digital shop, why it's merging with Possible, and what he has learned from Sir Martin Sorrell.

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When startups and agencies don't mix
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Jul 19, 2017

When startups and agencies don't mix

Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.

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AMP Awards 2017 open for entries
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Jun 20, 2017

AMP Awards 2017 open for entries

The fourth AMP awards is open for entries until 21 July.

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