We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.
WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu and Havas are merely "minnows", according to an M&A advisor.
A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.
Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.
CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.
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