If an agency's role is going to be limited, maybe we could waste less time in pitches, writes Charles Wigley of BBH.
Alliance between independent creative shops created to strengthen both globally.
Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.
Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.
True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.
Wunderman global chief executive Mark Read explains how he is transforming the digital shop, why it's merging with Possible, and what he has learned from Sir Martin Sorrell.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins