When everyone is running to one spot, BBH's APAC chairman despairs.
Speaking on an investor call, chief financial officer Jon Moeller said P&G had reduced the agencies it worked with from 6,000 to 2,500, and wanted to half this number again.
If an agency's role is going to be limited, maybe we could waste less time in pitches, writes Charles Wigley of BBH.
Alliance between independent creative shops created to strengthen both globally.
Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.
Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.
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