A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.
Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.
CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.
While brands often put the emphasis on agencies to transform, it’s a burden both parties should bear if true success is the aim, writes Oliver Spalding at DigitasLBi.
The Design Business Association Asia aims to open first in Singapore, followed by a Shanghai chapter.
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