admaster

Premium
Attacking inhuman traffic to fight ad fraud in China
Premium
May 9, 2017

Attacking inhuman traffic to fight ad fraud in China

Treasure trove of data provides key to stem the tide of invalid traffic in China's ad industry.

Premium
AdMaster, Miaozhen sign with Tencent to fight ad fraud
Premium
Apr 27, 2017

AdMaster, Miaozhen sign with Tencent to fight ad fraud

Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.

Premium
AdMaster launches cross-device ID identification tool
Premium
Mar 31, 2016

AdMaster launches cross-device ID identification tool

SHANGHAI - China-based AdMaster has launched what it calls a localised cross-device marketing tool which it claims marries the merits of deterministic and probabilistic models.

Premium
The 11.11 Debrief: Review of consumer behaviour
Premium
Nov 27, 2014

The 11.11 Debrief: Review of consumer behaviour

An AdMaster study of consumer sentiment after Single's Day 2014 has found out that 83 per cent of online shoppers participated in the shopping frenzy this year, versus 64 per cent in 2013. Clothing and accessories were still the most popular items, and consumers bought more Chinese products than in prior years. Two of the most exciting breakthroughs in 2014 were the popularity of mobile shopping, with mobile-based sales 3.5 times higher than last year, and the acceptance of prepay arrangements, chosen by almost one-third of shoppers.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins