AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.
Amplifi China, the media investment arm of Dentsu Aegis Network China, has partnered with leading publishers to dig deeper into consumer mobile behaviours.
AdMaster and Tencent MIG establish anti ad fraud lab that aims to tackle the industry’s biggest problem
Treasure trove of data provides key to stem the tide of invalid traffic in China's ad industry.
Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.
Brands can overcome obstacles such as data silos and integrity of analytics by engaging data partners to enable them to “connect the dots”.
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