AdMaster and Tencent MIG establish anti ad fraud lab that aims to tackle the industry’s biggest problem
Treasure trove of data provides key to stem the tide of invalid traffic in China's ad industry.
Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.
Brands can overcome obstacles such as data silos and integrity of analytics by engaging data partners to enable them to “connect the dots”.
SHANGHAI - China-based AdMaster has launched what it calls a localised cross-device marketing tool which it claims marries the merits of deterministic and probabilistic models.
An AdMaster study of consumer sentiment after Single's Day 2014 has found out that 83 per cent of online shoppers participated in the shopping frenzy this year, versus 64 per cent in 2013. Clothing and accessories were still the most popular items, and consumers bought more Chinese products than in prior years. Two of the most exciting breakthroughs in 2014 were the popularity of mobile shopping, with mobile-based sales 3.5 times higher than last year, and the acceptance of prepay arrangements, chosen by almost one-third of shoppers.
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