admaster

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The quest for better mobile native ads in China
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Jul 14, 2017

The quest for better mobile native ads in China

Amplifi China, the media investment arm of Dentsu Aegis Network China, has partnered with leading publishers to dig deeper into consumer mobile behaviours.

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Attacking inhuman traffic to fight ad fraud in China
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May 9, 2017

Attacking inhuman traffic to fight ad fraud in China

Treasure trove of data provides key to stem the tide of invalid traffic in China's ad industry.

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AdMaster, Miaozhen sign with Tencent to fight ad fraud
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Apr 27, 2017

AdMaster, Miaozhen sign with Tencent to fight ad fraud

Both firms will tap into Tencent’s database to identify mobile device IDs and behaviorial data to then detect patterns of invalid traffic.

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AdMaster launches cross-device ID identification tool
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Mar 31, 2016

AdMaster launches cross-device ID identification tool

SHANGHAI - China-based AdMaster has launched what it calls a localised cross-device marketing tool which it claims marries the merits of deterministic and probabilistic models.