adidas

Dec 10, 2023

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.

Sep 18, 2023

Brainlabs eyes global expansion with new private equity investment

The digital agency founded in 2012 has grown by 800% since Livingbridge’s investment in 2019—including launching across Latin America and APAC.

Sep 17, 2023

Adidas evokes the past in Originals brand platform

The trio of films echo the brand's famous three stripes.

Aug 24, 2023

New-stalgia: How 90s-founded Skechers is stepping into growth

As Skechers makes its debut foray on to the coveted Fortune 500 list, the brand's Southeast Asia managing director Zann Lee, shares the nuggets of insight, introspection and investments that got them there.

Jul 11, 2023

Is the metaverse dead or is it just under construction?

Weren't we all supposed to be donning goggles and meeting up in virtual cocktail bars in an augmented reality parallel world by now?

May 25, 2023

Adidas lists team India's 'impossible' moments

Watch the film conceptualised by Fundamental here