Spikes Asia 2019
This is the place for all content relating to the Spikes Asia Festival of Creativity, taking place 25 through 27 September, 2019, in Singapore.
How brands are experimenting with TikTok
The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.
What we'd eliminate from our jobs if we could: Industry pros confess
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
What is digital placemaking?
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
How creative festivals can connect with 'Gen C'
Reflecting on Spikes Asia, the ECD of INVNT identified how the festival connected with a new group of consumers, or what he likes to call 'Gen C'.
Keeping pace with... Google's Tara Mckenty
WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.
What goes into glass ceilings, and how to smash them
WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.
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