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Sector Insight

INSIGHT: China dairy struggles to win credibility 
Magazine Highlights

INSIGHT: China dairy struggles to win credibility

By Matthew Carlton, Sep 28, 2011
International players have made headway in China thanks to safety concerns, but domestic companies are also realising the role of ethical practice in brand building.
INSIGHT: Cigarette firms fight in shrinking space 
Magazine Highlights

INSIGHT: Cigarette firms fight in shrinking space

By Matthew Carlton, Aug 16, 2011
The tobacco industry faces a serious threat to brand development in Australia that has broad implications, but diverse regulations mean that growth is still possible.
INSIGHT: Local marques offer strong competition 
Magazine Highlights

INSIGHT: Local marques offer strong competition

By Matthew Carlton, Jul 25, 2011
The motorcycle sector continues to grow, fuelled by emerging markets where consumers place trust in local engineering. Yet the advertising lacks compulsion.
INSIGHT: Access brands talk to the Indian consumer 
Magazine Highlights

INSIGHT: Access brands talk to the Indian consumer

By Clarissa Sebag-Montefiore, Jul 20, 2011
Certain domestic brands have managed to tap into commonality among consumers by taking a simplified approach.
INSIGHT: The value of in-house media expertise 
Magazine Highlights

INSIGHT: The value of in-house media expertise

By Magz Osborne, Jul 4, 2011
It may not be right for all brands, but in-house media buying and planning is a popular option, despite the risks.
INSIGHT: Retail staff a crucial brand extension 
Magazine Highlights

INSIGHT: Retail staff a crucial brand extension

By Suzy Bashford, Jul 4, 2011
A burgeoning middle class in Asia may provide brands with retail opportunities, but it is also making the shortfall in staff capabilities more obvious.
Brands asleep during social media primetime: Indian study 
Digital

Brands asleep during social media primetime: Indian study

By Emily Tan, Jun 29, 2011
MUMBAI - Engaging with Facebook's 25 million users is paramount for local brands in search of market growth, but many of them are out of sync with consumers, a new study has ...
INSIGHT: Asia sustains the market for gems 
Magazine Highlights

INSIGHT: Asia sustains the market for gems

By Matthew Carlton, Jun 22, 2011
Demand for jewelery may have diminished in the rest of the world, but it has never been greater in Asia-Pacific where both men and women are buying big.
INSIGHT: What the future holds for cameras 
Digital

INSIGHT: What the future holds for cameras

By Matthew Carlton, May 24, 2011
With more and more people using their phones to take photos and instantly sharing them through social platforms, are compact digital cameras on the way out?
INSIGHT: Provincial PR steps out of the shadows 
PR

INSIGHT: Provincial PR steps out of the shadows

By David Blecken, May 5, 2011
Local authorities have realised they can jump on the back of national PR campaigns and boost their own attractions.
INSIGHT: The smartphone retailing revolution 
Marketing

INSIGHT: The smartphone retailing revolution

By Kate Nicholson, Apr 21, 2011
Telecommunications technology is all set to turn retail on its head, as consumers in Asia catch up with the rest of the world and use their phones to shop.
INSIGHT: The hybrid message catches in Asia 
Magazine Highlights

INSIGHT: The hybrid message catches in Asia

By Matthew Carlton, Apr 13, 2011
Few car buyers in Asia have embraced hybrid cars, with most yet to be convinced of the environmental benefits. But this is now starting to change.
INSIGHT: Brands build market strategy on group buys 
Magazine Highlights

INSIGHT: Brands build market strategy on group buys

By Kate Nicholson, Apr 11, 2011
More and more consumers are playing the numbers game, joining forces to make purchases — with knock-on effects for marketers.
INSIGHT: Agencies look again at China expansion 
Advertising

INSIGHT: Agencies look again at China expansion

By Michael O'Neill, Apr 6, 2011
As lower tier cities in China become increasingly wealthy and consumer conscious, agencies must shift their operations.
INSIGHT: No wind-down in regional watch market 
Marketing

INSIGHT: No wind-down in regional watch market

By Matthew Carlton, Mar 9, 2011
REGIONAL - Asia’s penchant for watches of all categories continues to grow, putting brands under greater pressure to create distinct characters and sales points for their ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012