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Research Reports

China's ad expenditure grows 13 per cent in 2010 : CTR  
Advertising

China's ad expenditure grows 13 per cent in 2010 : CTR

By Jin Bo, Jan 31, 2011
BEIJING - China’s total advertising expenditure in 2010 rose 13 per cent YOY, according to the latest figures released by CTR Market Research.
Young Chinese lead the way in mobile internet usage : Nielsen 
Digital

Young Chinese lead the way in mobile internet usage : Nielsen

By Staff Reporters, Jan 28, 2011
HONG KONG – According to a new global report from Nielsen, Italian youth have the highest smartphone penetration at 47 percent of 15-24 year old mobile subscribers, but ...
APAC ad spend to grow 8.1 per cent in 2011 : GroupM 
Advertising

APAC ad spend to grow 8.1 per cent in 2011 : GroupM

By Staff Reporters, Jan 6, 2011
ASIA PACIFIC - GroupM has released the latest in the 'This year, next year' series of marketing spend predictions, forecasting a global spend increase of 5.8 per cent in 2011, ...
VIETNAM FOCUS: Top 10 brands by Nielsen 
Marketing

VIETNAM FOCUS: Top 10 brands by Nielsen

By Madhavi Tumkur, Dec 13, 2010
HO CHI MINH CITY - Together with Nielsen, Campaign has compiled a Top 10 brands report offering insights into Vietnam’s consumer base as part of Campaign Singapore's ...
China and India, TV and internet set for biggest ad growth : Magnaglobal 
Advertising

China and India, TV and internet set for biggest ad growth : Magnaglobal

By Magz Osborne, Dec 8, 2010
GLOBAL – IPG’s Magnaglobal has upgraded its forecast for media suppliers around the world to grow 2011 ad revenues by +5.4 per cent to total US$412 billion on a ...
APAC ad spend to grow at 23 per cent for the next three years : Zenith Optimedia 
Media

APAC ad spend to grow at 23 per cent for the next three years : Zenith Optimedia

By Staff Reporters, Dec 7, 2010
ASIA-PACIFIC - The outlook for advertising in Asia-Pacific continues to look healthy for at least the next three years with the region minus Japan set to grow by 36 per cent ...
Singaporeans spent US$523m online last year : Euromonitor 
Marketing

Singaporeans spent US$523m online last year : Euromonitor

By Angelia Seetoh, Dec 3, 2010
SINGAPORE – Online shopping is hugely popular in Singapore, according to a report by market research company Euromonitor International that puts the country's online ...
Dentsu study reveals phenomena resonating with Japanese public 
Marketing

Dentsu study reveals phenomena resonating with Japanese public

By David Blecken, Nov 26, 2010
TOKYO – Smartphones, Twitter and ‘munchable’ chili oil ranked as the top three most popular products in Japan this year, according to a report by Dentsu.
Indian, Chinese consumers among most environmentally conscious : MPG 
Marketing

Indian, Chinese consumers among most environmentally conscious : MPG

By Staff Reporters, Nov 16, 2010
ASIA-PACIFIC - Indian and Chinese consumers are among the most concerned about sustainability ahead of their European counterparts, according to Havas Media and MPG's Brand ...
Asia-Pacific helps push global handset sales : ABI Research 
Digital

Asia-Pacific helps push global handset sales : ABI Research

By Staff Reporters, Nov 8, 2010
SINGAPORE - Mobile handset shipments is due to reach 1.34 billion by the end of 2010 and rise to 1.7 billion by 2015, steered by the demand in Asia, particularly, China, India ...
Malaysians active in brand interaction on social media : UM Wave 5 
Media

Malaysians active in brand interaction on social media : UM Wave 5

By Staff Reporters, Nov 5, 2010
MALAYSIA - The fifth instalment of Universal McCann’s Wave research study confirmed that Malaysians rank high as social media users as they socialise, manage profiles, ...
Chinese outpace western peers as most engaged in social good : Edelman 
Marketing

Chinese outpace western peers as most engaged in social good : Edelman

By Jin Bo, Nov 5, 2010
BEIJING – Consumers in emerging economies like China and India are more likely to purchase and promote brands that support good causes, outpacing their peers in Europe ...
'Tis the season for the e-shopper : Media Mind 
Digital

'Tis the season for the e-shopper : Media Mind

By Staff Reporters, Nov 1, 2010
Jordan Khoo, APAC regional director at Media Mind on driving footfall and online traffic through relevant and timely advertising exposure.
CASBAA: Pay-TV now reaches 50 per cent of Asian TV homes 
Media

CASBAA: Pay-TV now reaches 50 per cent of Asian TV homes

By Magz Osborne, Oct 26, 2010
HONG KONG - The Cable & Satellite Broadcasting Association of Asia (CASBAA) announced today that pay-TV in Asia has reached the tipping point of 50 per cent penetration of all ...
Online ad spend on the rise in Singapore : IAB 
Digital

Online ad spend on the rise in Singapore : IAB

By Staff Reporters, Oct 22, 2010
SINGAPORE - Online advertising expenditure in Singapore has seen a slow rise, mostly driven by telecoms and technology, but remains well behind the advanced markets of the UK ...
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