Research Reports

Media

Casbaa pushes Pay TV credentials with media agency research

By Emily Tan, 3 days ago

HONG KONG - The Cable and Satellite Broadcasting Association for Asia (Casbaa) has partnered with UM to release a study showing that advertisers who allocate 50 per cent of ...

Marketing

2012 trends for Asia-Pacific telcos: Frost & Sullivan

By Emily Tan, Jan 20, 2012

ASIA-PACIFIC - After a year of strides into 3G services, Asia-Pacific's telecommunications providers will be battling it out for mobile broadband spectrum slots and fighting ...

Digital

Samsung gains popularity, e-commerce tops web searches : Experian Hitwise

By Jenny Chan, Jan 19, 2012

HONG KONG - Facebook advertising and search marketing are the best tools for digital marketers, according to online intelligence firm Experian Hitwise's inaugural report ...

Parent company reputation drives consumer product decisions: global study

By Matthew Miller, Jan 19, 2012

GLOBAL - An online study commissioned by Weber Shandwick finds not only that consumers are aware of the parent companies behind product brands, but also that 70 per cent avoid ...

Digital

Search marketers turning to specialist agencies: WFA

By Emily Tan, Jan 16, 2012

GLOBAL – Some 23 percent of advertisers worked with a single international search specialist agency in 2011, twice the proportion as is 2009, the World Federation of ...

Digital

Impress them and they will share: McCann

By Emily Tan, Jan 12, 2012

Social media users know about managing their personal online brands. They’ve figured out how and what to share to be popular and how to connect and communicate with wide ...

Marketing

Batuka, Lytro and fat taxes: trends JWT says we'll see in 2012

By Emily Tan, Jan 4, 2012

GLOBAL – JWT has released a 102-page report of its top 100 market-moving trends for the new year. The trends identified range from Batuka (a Spanish dance fitness craze) ...

Marketing

Mobile market in India driven by dual-SIM handsets: IDC

By Emily Tan, Dec 19, 2011

BANGALORE - A little customer insight goes a long way. When mobile phone manufacturers realised that Indians used two or more mobile subscriptions and were modifying their ...

Marketing

Asia-Pacific consumers confident, but cautious: Nielsen

By Emily Tan, Dec 12, 2011

ASIA-PACIFIC - According to the latest quarterly Nielsen consumer confidence survey, Asia-Pacific continues to dominate the list of most optimistic countries in the world, with ...

Digital

50 per cent of urban Malaysians stare more at screens than at their loved ones: OMD & Pulse

By Staff Reporters, Dec 8, 2011

KUALA LUMPUR – The average four-member urban household in Malaysia has four mobile phones, three computers, two TVs, an MP3 player, and an iPad or GPS navigator. The more ...

Digital

Grabbing attention with online ads: Mediamind

By Emily Tan, Dec 8, 2011

Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising ...

Advertising

Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith

By Emily Tan, Dec 5, 2011

ASIA-PACIFIC - Despite the global economy's fragile state, ad expenditure in Asia-Pacific is expected to grow 7.2 per cent in 2012, compared with the global forecast of 4.7 per ...

Digital

Making Facebook marketing work

By Emily Tan, Dec 2, 2011

GLOBAL – For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester ...

Marketing

Online shoppers remain cautious as holiday season approaches

By Emily Tan, Dec 1, 2011

ASIA-PACIFIC – On average, Asian online shoppers are spending US$701 online on travel, shopping and gifts for the holiday season — just one per cent more than ...

Marketing

Well-off consumers are more loyal in China, less so in India, and skeptical in Australia

By Emily Tan, Dec 1, 2011

ASIA-PACIFIC – Consumers in China from wealthier backgrounds tend to be more loyal to brands, and value loyalty more than those from other socio-economic backgrounds. The ...

1 2 3 4 5 ...8 | Next »

Research Reports

Casbaa pushes Pay TV credentials with media agency research

2012 trends for Asia-Pacific telcos: Frost & Sullivan

Samsung gains popularity, e-commerce tops web searches : Experian Hitwise

Parent company reputation drives consumer product decisions: global study

Search marketers turning to specialist agencies: WFA

Impress them and they will share: McCann

Batuka, Lytro and fat taxes: trends JWT says we'll see in 2012

Mobile market in India driven by dual-SIM handsets: IDC

Asia-Pacific consumers confident, but cautious: Nielsen

50 per cent of urban Malaysians stare more at screens than at their loved ones: OMD & Pulse

Grabbing attention with online ads: Mediamind

Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith

Making Facebook marketing work

Online shoppers remain cautious as holiday season approaches

Well-off consumers are more loyal in China, less so in India, and skeptical in Australia

Latest

Popular Comments