Profile

Marketing

PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes

By Emily Tan, Nov 21, 2011

ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, ...

Magazine Highlights

Dongfeng-Yulon: Big ambitions for the SUV market in China

By Jenny Chan, Nov 8, 2011

SHANGHAI - Dongfeng-Yulon president, Jack Hsin-Fa Wu, is taking an understated but firm approach to putting his brand on the global automotive stage.

People

PROFILE: LG's Kenneth Hong talks global marketing from Korea

By Paul Howell, Oct 26, 2011

SEOUL - Kenneth Hong, director of LG's global communications group, reflects on the company and working in the unique Korean market.

Digital

PROFILE: Aegis' global digital chief to foster 'thought leadership'

By Alasdair Reid, Oct 20, 2011

GLOBAL - John Murray wants to encourage the best in ideas and policies at Aegis Media's new global Digital Action Group.

Magazine Highlights

Profile: TSLA's Nicholas Ye on being a rule breaker in Singapore's adland

By David Blecken, Sep 26, 2011

As co-founder and creative head of The Secret Little Agency, Nicholas Ye aims to give clients a service they cannot find at big networks and is not afraid to experiment.

Advertising

25 Years' Creativity: Hall of Fame Luminaries

Sep 9, 2011

The past 25 years have seen Asian creativity go from strength to strength. Here are the people and the work that have helped make the region shine.

Magazine Highlights

BBH's co-founder and global CD Sir John Hegarty on clients and the creative process

By Atifa Hargrave-Silk, Sep 8, 2011

THE ATIFA SILK INTERVIEW - After over four decades in the business, BBH's co-founder and global creative director wants clients to stop bullying agencies and to start respecting...

Marketing

Integrity and trust: Prudential's CMO on marketing in post-GFC Asia

By Paul Howell, Aug 23, 2011

ASIA-PACIFIC – Marketing financial services can be a tough task, but no more so than in the immediate aftermath of the global financial crisis. That's when Julie Lyle ...

Creativity

Profile: Cheil ECDs Kim and Wood on Korea's creativity industry

By David Blecken, Aug 4, 2011

As ECDs of Korea’s biggest agency, Thomas Kim and Alistair Wood see encouraging signs among young creatives. However, convincing clients may take longer.

Magazine Highlights

Profile: HSBC's Giles Morgan on connecting with consumers beyond banking

By Paul Howell, Jul 29, 2011

HSBC’s Giles Morgan explains the growing value of sporting sponsorships, and why the bank is targeting golf and rugby events in particular.

Advertising

Dentsu's Takuma Takasaki as a role model for generation Y

By David Blecken, Jul 18, 2011

Having recently been named Japan’s ‘Creator of the year’, Takuma Takasaki is symbolic of a new generation who believe advertising should do more than just sell.

Magazine Highlights

Profile: Maureen O'Crowley on marketing the Seoul Tourism Organisation

By Kate Nicholson, Jun 30, 2011

Maureen O’Crowley has built her passion for Korea into a career with the Seoul Tourism Organization.

Advertising

Profile: Winkreative founder Tyler Brûlé on his Asia strategy

By David Blecken, Jun 15, 2011

The founder of Monocle magazine is also the head of a branding agency that is expanding quietly and confidently. Tyler Brûlé discusses his strategy in Asia-Pacific.