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PR - News
PR
Market Researh-In search of quality control
Apr 23, 2004
The old saying 'you get what you pay for' has never rung more true than it does for the market research industry right now. While clients battle to keep costs down, research ...
PR
Market Research-Strategic Tactics
Apr 23, 2004
Demand for regional, strategic research is set to beat that for local, tactical studies.
PR
DSAS tries self-regulation on sales
Apr 23, 2004
The Direct Selling Association of Singapore (DSAS) has decided to self-regulate the sale of health supplements, which it estimates makes up 48 per cent of total direct sales ...
PR
Zuji offers deals with Scmp.com, Atnext.com links
Apr 23, 2004
Online travel portal Zuji has teamed up with Atnext.com and Scmp.com, providing users of the news sites with direct access to travel deals, products and booking capabilities. ...
PR
Yahoo goes wireless in SEA with SMS offer
Apr 23, 2004
Yahoo Southeast Asia (SEA) has rolled out a regional advertising campaign to promote the launch of its new wireless product, which allows users to access Yahoo Messenger from ...
PR
Dragonair footprints herald Tokyo launch
Apr 23, 2004
Dragonair has unveiled an extensive multi-media advertising campaign around the city to drum up awareness of its new Hong Kong to Tokyo service.
PR
Interbrew hands four beer brands in China to Lowe
Apr 23, 2004
Belgian brewer Interbrew has handed the creative assignment for four beer brands to Lowe China following a three-way shootout.
PR
Nielsen extends China TV monitoring to Anhui stations
Apr 23, 2004
Eight city television stations in the province have contracted Nielsen Media Research (NMR) to provide an audience measurement service, taking the researcher's mainland ...
PR
Mercedes hooks S-Class drive on mature leaders
Apr 23, 2004
Mercedes-Benz kicked off a new TV campaign for its S-Class model. The 'Leader for leaders' campaign targets the mature, middle-class market.
PR
Shanghai cracks down on outdoor signs at the Bund
Apr 23, 2004
The billboards on top of buildings along Shanghai's famed Bund are soon to be history, as they have been deemed "advertising pollution" by a body of the local Government.
PR
Yellow Pages reinvents China image
Apr 23, 2004
Boutique agency Mailman and its creative arm RedDot have been appointed by the Shanghai Yellow Pages to execute a "quirky and edgy" seven-month campaign to reinvent the image ...
PR
Focus Media launches LCD/DVD network in HK
Apr 23, 2004
Focus Media, an out-of-home multimedia network, has been launched by iMediaHouse Asia, offering LCD/DVD monitors at high-end commercial buildings in Hong Kong.
PR
China brief helps Carat win Taiwan noodle brand job
Apr 23, 2004
Taiwanese instant noodles brand Master Kong has awarded its media planning assignment to Carat Media without a pitch on the back of its relationship with the Aegis agency in China.
PR
Cosmetic maker picks IPG trio for skincare brands
Apr 23, 2004
Taiwanese cosmetics maker Shen Hsiang Tang Chemical has appointed IPG agency Interface to handle the creative assignment for its Cellina and Hydro-balance skincare brands. Inte...
PR
WPP shops ramp up as Ford grows
Apr 23, 2004
WPP agencies handling Ford in China have strengthened their creative and media teams to support the US auto giant's expansion in the world's fastest-growing car market.
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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