PR - In Depth

Nissan news centre highlights potential for proactive corporate comms in Asia

By David Blecken, Sep 15, 2011

YOKOHAMA – Having announced plans to launch an in-house content production facility early in the year, Nissan is preparing for its official opening of its Global Media ...

Magazine Highlights

INSIGHT: PR competes for the best in planning skills

By Kate Magee, Mar 22, 2011

In today’s increasingly multi-disciplinary approach, PR is donning the planning mantle and Kate Magee discovers it’s a natural progression

PR Communicated: Reassessing the values of public relations

By David Blecken, Sep 1, 2010

The discipline has raised its position, but needs client support if it is to show its true worth in the region.

The importance of diversity and cultural awareness

By Timothy Sutton, Aug 31, 2010

Globalisation is clearly having a major impact on the way we do business, but diversity and cultural awareness of individual markets is as important as ever,

Cultivating talent to ride the digital revolution

By Winnie Lai, Aug 31, 2010

The ability of PR firms to capture the opportunities of the digital revolution rests on their approach to attracting and retaining a new generation of talent.

PR's role in driving competitive advantage in healthcare

By Joanne Basford, Aug 31, 2010

PR is ideally placed to drive competitive advantage in the healthcare sector as more parties join the conversation,

Get serious about tackling issues online

By John Morgan, Aug 31, 2010

Surprisingly few Asian corporates are using social media during a crisis. John Morgan believes it’s time to get serious about tackling issues online

What's the big idea? Taking ownership of ideas that resonate

By Jonathan Sanchez, Aug 31, 2010

PR firms have become focused on social media and channels at the expense of seeking and taking ownership of the ideas that really resonate,

Opportunities for compelling communication and relationship building

By Bob Pickard, Aug 31, 2010

The rise of digital media and changing nature of journalism has opened up new opportunities for direct, compelling communication and relationship building.

$Singapore's fractionalised PR industry offers opportunities and challenges alike$

Singapore's fractionalised PR industry offers opportunities and challenges alike

By Madhavi Tumkur, Aug 6, 2010

SINGAPORE - Singapore has a rich and diverse PR industry with many large enterprises as well as boutique players servicing the market. But it is also one that is extremely ...

PR Report Card 09: A year of consolidation

By Staff Reporters, Jun 16, 2010

The past year was hardly a vintage one for public relations in Asia-Pacific. But, compared with the devastation witnessed in other areas of the communications landscape, PR's ...