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Campaign Asia-Pacific ready with best insight and ideas 
Media

Campaign Asia-Pacific ready with best insight and ideas

By Atifa Silk, 1 day 21 hours ago
The last issue of Media magazine in its current format was published on 26 August 2010. As of 20 September, the magazine will be rebranded Campaign Asia-Pacific.
NewsCorp China sale could signal new strategy for Murdoch 
Media

NewsCorp China sale could signal new strategy for Murdoch

By Michael O'Neill, 3 days ago
After almost two decades, it looks like Rupert Murdoch is finally admitting defeat in China.
Wild dogs and business alike need to brand for survival 
Advertising

Wild dogs and business alike need to brand for survival

By Craig Briggs, Aug 20, 2010
Craig Briggs, managing director at Brandimage Asia, examines the benefits of re-branding and changing perceptions to get closer to your consumers.
Mobile explosion in India offers chance for marketers 
Digital

Mobile explosion in India offers chance for marketers

By Anant Rangaswami, Aug 17, 2010
Every once in a while there's a standout presentation at a seminar one attends. The FICCI Brand Summit last week, discussing the 'Challenges before an integrated India: ...
No longer the poor cousin, PR is riding a revival of sorts 
People

No longer the poor cousin, PR is riding a revival of sorts

By Michael O'Neill, Aug 16, 2010
PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.
When can advertisers use stereotypes to their benefit? 
Advertising

When can advertisers use stereotypes to their benefit?

By Santosh Desai, Aug 4, 2010
Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?
Increasing the scope of competitors can increase profits 
Advertising

Increasing the scope of competitors can increase profits

By Anant Rangaswami, Aug 2, 2010
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, ...
Time has come to debunk the myth of 'Brand China' 
Marketing

Time has come to debunk the myth of 'Brand China'

By David Wolf, Jul 21, 2010
David Wolf, CEO of Wolf Group Asia, explores the topic of 'Brand China' as a major discussion point among marketers over the last decade.
iPad proves consumers will pay for compelling content 
Digital

iPad proves consumers will pay for compelling content

By Anant Rangaswami, Jul 20, 2010
Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.
Transformation is key for creative agency success  
Advertising

Transformation is key for creative agency success

By Michael O'Neill, Jul 19, 2010
The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.
Celebrities repel consumers, but advertisers still love them 
Advertising

Celebrities repel consumers, but advertisers still love them

By Craig Briggs, Jul 8, 2010
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.
Lions for media agencies recognise how far they’ve come 
Media

Lions for media agencies recognise how far they’ve come

By Anant Rangaswami, Jul 5, 2010
As I write this, news comes in that BBDO India has won the first Lion for India in PR. That's a mainline agency, not a PR agency, winning accolades in what we used to believe ...
Asia can draw positives from Cannes performance  
Advertising

Asia can draw positives from Cannes performance

By Michael O'Neill, Jul 2, 2010
As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes ...
N11 markets II: Things may not be what they seem 
Advertising

N11 markets II: Things may not be what they seem

By Mike Cooper, Jun 22, 2010
In part one of this examination of N11 markets - Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, the Philippines, Turkey and Vietnam - I wrote about the ...
The Bhopal tragedy: 25 years old and still relevant  
PR

The Bhopal tragedy: 25 years old and still relevant

By Santosh Desai, Jun 22, 2010
25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.
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MAGAZINE
Media Magazine
Media
26 August 2010