RSS

Opinion

OPINION: The law of averages 
Digital

OPINION: The law of averages

By Roy Tan, Oct 20, 2011
The passing of Steve Jobs has many evaluating his, and Apple's, impact on the world. Roy Tan, CEO of Carat in Malaysia, says Jobs' had a career that encourages everyone to ...
Outage turns into outrage as Blackberry's reputation takes a hit 
PR

Outage turns into outrage as Blackberry's reputation takes a hit

By Jenny Chan, Oct 14, 2011
MUMBAI - Research In Motion's scattered silence over the four-day outage of some Blackberry applications has cast a shadow over its brand reputation in India, one of the few ...
OPINION: It’s not what content you consume, but how you consume it 
Digital

OPINION: It’s not what content you consume, but how you consume it

By Chris Stephenson, Oct 7, 2011
Chris Stephenson, strategy director for PHD Australia, explains that media is more part of the message than ever before.
OPINION: Mobile - is it finally here? 
Digital

OPINION: Mobile - is it finally here?

By Amanda King, Sep 30, 2011
Mobile marketing is finally here, says Amanda King, president at Tribal DDB Asia-Pacific. And consumers and retailers are leading the way.
OPINION: Is Facebook the next Yahoo? 
Digital

OPINION: Is Facebook the next Yahoo?

By Hari Shankar, Sep 23, 2011
Facebook has ruled supreme since its launch, however its lack of forward planning and direction may make it vulnerable to turning into yesterday's news, says Hari Shankar, ...
OPINION: Social and the art of communication 
Digital

OPINION: Social and the art of communication

By Roy Tan, Sep 16, 2011
Roy Tan, managing director of Carat Malaysia and muses on the changes social media has wrought on the communications industry.
OPINION: Are brands only 'fair-weather' friends? 
Marketing

OPINION: Are brands only 'fair-weather' friends?

By Staff Reporters, Sep 8, 2011
Dheeraj Sinha, regional planning director for Bates 141, asks why brands don't get involved in society's tougher times and issues.
OPINION: Are you being served? 
Digital

OPINION: Are you being served?

By Amanda King, Sep 2, 2011
Is shopping going out of style? Amanda King, president at Tribal DDB Asia-Pacific, says not if retailers stop fighting digital and embrace it instead.
OPINION: CMO World Tour interview with Phillip Manzi, Nokia's global director of marketing operations 
Marketing

OPINION: CMO World Tour interview with Phillip Manzi, Nokia's global director of marketing operations

By Frédéric Colas, Aug 29, 2011
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Nokia's director of global marketing operations, Phillip Manzi on how digital is bringing ...
OPINION: Can Apple survive without Steve Jobs? 
Digital

OPINION: Can Apple survive without Steve Jobs?

By Staff Reporters, Aug 26, 2011
LONDON - Days after Apple overtook Exxon to become the most valuable company in the world, Steve Jobs, has stepped down as chief executive of the company he helped launch 35 ...
OPINION - Talking innovation with Microsoft's Asia CMO Frederique Covington-Corbett 
Marketing

OPINION - Talking innovation with Microsoft's Asia CMO Frederique Covington-Corbett

By Rafe Ring, Aug 22, 2011
In the second of a regular series that goes inside global companies to see how they are grappling with the challenge of making innovation a central part of how they do ...
OPINION: Looking at the 'plus' in Google+ 
Digital

OPINION: Looking at the 'plus' in Google+

By Hari Shankar, Aug 19, 2011
ASIA-PACIFIC - Hari Shankar, Asia-Pacific director at Performics, gives his review of the new Google + platform.
Opinion: CMO World Tour interview with Jon Wilkins, co-founder of Naked. 
Advertising

Opinion: CMO World Tour interview with Jon Wilkins, co-founder of Naked.

By Frédéric Colas, Aug 15, 2011
Frédéric Colas, chief strategic officer of Fullsix, interviews Jon Wilkins, the co-founder of creative agency Naked Communications, as part of the on-going CMO World ...
OPINION: Is it possible for clients and agencies to really provide an ‘always on’ presence and is it really necessary?  
Digital

OPINION: Is it possible for clients and agencies to really provide an ‘always on’ presence and is it really necessary?

By Amanda King, Aug 5, 2011
Amanda King, president at Tribal DDB Asia-Pacific, argues the necessity for brands to be "always on" for their customers.
OPINION: I’m having that “lost at sea” sensation again 
Digital

OPINION: I’m having that “lost at sea” sensation again

By Margaret Manning, Jul 29, 2011
Margaret Manning, CEO of the Reading Room, likens today's content explosion to the early days of online when everything was still shiny, new and 'BG' (before Google), and gives ...
« Prev | 1... 3 4 5 6 7 ...32 | Next »
DISCUSSION

Latest

Popular Comments

POLLS
What do you think of GM's decision to stop advertising with Facebook?
   |   View results
Exactly the right decision
  46%
 
They will live to regret this
  20%
 
Doesn't really matter much in the end
  34%
TOTAL VOTES: 35

VOTE
View previous polls »
MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012