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Opinion

Leader... Development curtailed by draconian measures  
Advertising

Leader... Development curtailed by draconian measures

May 2, 2007
Advertising freedoms in Southeast Asia have taken two large steps backwards. In Thailand, the ultra-conservative Public Health Ministry has the go-ahead for a ban on alcohol ...
Opinion... Is the regional ECD post a luxury or a necessity? 
Advertising

Opinion... Is the regional ECD post a luxury or a necessity?

May 2, 2007
Change is inevitable and a big part of the advertising business is embracing new trends and attitudes.
Leader... Spotlight on Burson brand as Rylance stuns industry 
PR

Leader... Spotlight on Burson brand as Rylance stuns industry

Apr 18, 2007
While competing PR agency chiefs may be loathe to admit it, growth of the big networks in Asia has often been conducted with one eye on a particular benchmark: the success of ...
Perspective... Maxis pitch fiasco underlines faults in process 
Advertising

Perspective... Maxis pitch fiasco underlines faults in process

Apr 18, 2007
Pitches marked by sensationalism, intrigue and political motivations are occupational hazards most advertising agencies in Malaysia endure silently.
Convincing clients next challenge for Starcom 
Media

Convincing clients next challenge for Starcom

Apr 4, 2007
Starcom's Singapore office has had quieter first quarters.
Perspective...Who stands to gain from Leo Burnett? Earth Hour? 
Advertising

Perspective...Who stands to gain from Leo Burnett? Earth Hour?

Apr 4, 2007
Who stands to gain from Leo Burnett? Earth Hour?
Differentiation and the devil are both in the details 
Advertising

Differentiation and the devil are both in the details

Apr 4, 2007
As a consequence of learning more about the internet, what works and what doesn't, we're reaching a point at which more and more websites are looking more and more alike. Visit ...
Don't hurt your brand while you're cutting costs 
Advertising

Don't hurt your brand while you're cutting costs

Mar 28, 2007
ASIA-PACIFIC - Many of you have experienced being asked to cut your marketing budget. Chances are, you didn't really know where to start, or, for that matter, when to stop ...
Perspective... SIA's snub gives WPP serious pause for thought 
Advertising

Perspective... SIA's snub gives WPP serious pause for thought

Mar 28, 2007
ASIA-PACIFIC - Has WPP's star fallen in Asia? Perhaps not, but a wobbly few weeks for its agencies would suggest that its stars aren't nearly as aligned as it would have hoped.
Leader... DraftFCB needs to prove it still has regional clout 
Advertising

Leader... DraftFCB needs to prove it still has regional clout

Mar 28, 2007
ASIA-PACIFIC - To say that FCB is a shell of its former self may be doing crustaceans a disservice.
Live Issue... A weighty issue for Malaysian media 
Advertising

Live Issue... A weighty issue for Malaysian media

Mar 28, 2007
MALAYSIA - 'Junk' food ads are being blamed for the worst obesity problem in Southeast Asia.
Live Issue... Few China brands prepared to capitalise on Olympics 
Advertising

Live Issue... Few China brands prepared to capitalise on Olympics

Mar 28, 2007
The 2008 Games in Beijing are unlikely to catapult mainland brands into the world spotlight after all.
Profile... Steering McDonald's back to its roots in China 
Marketing

Profile... Steering McDonald's back to its roots in China

Mar 28, 2007
Gary Rosen wants McDonald's China to get back to basics. With his clean-cut demeanour, he is an unsurprising contender for the role of transforming an American icon.
Can Japan give rise to truly 'networked' brands? 
Advertising

Can Japan give rise to truly 'networked' brands?

Mar 6, 2007
Kunihiko Tainaka is possibly one of the most influential creatives in Japan's advertising scene.
Shutdown of iTV a blow to Thailand's free media 
Advertising

Shutdown of iTV a blow to Thailand's free media

Mar 6, 2007
The closure of Thailand's iTV is an unhappy blow for the kingdom's media industry.
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