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Opinion

OPINION: Why would clients say 'no' to 37 per cent better agency performance? 
Advertising

OPINION: Why would clients say 'no' to 37 per cent better agency performance?

By Jeremy Caplin, Feb 28, 2012
According to Jeremy Caplin, chief executive officer of Aprais, hard data backs up not only the performance gain clients can get out of agencies, but also the key steps for ...
Opinion: CMO World Tour interview with Federico Gonzalez of Disneyland Paris 
Marketing

Opinion: CMO World Tour interview with Federico Gonzalez of Disneyland Paris

By Frédéric Colas, Feb 28, 2012
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Federico Gonzalez, senior vice-president of marketing and sales at Disneyland Paris, about the ...
OPINION: Does Asia lag in measuring communications effectiveness? 
PR

OPINION: Does Asia lag in measuring communications effectiveness?

By John Croll, Feb 23, 2012
John Croll, chief executive officer of Sentia Media and chair of the Asia-Pacific chapter of AMEC (the International Association for Measurement and Evaluation of Communication)...
OPINION: Searching the mind of the world 
Digital

OPINION: Searching the mind of the world

By Hari Shankar, Feb 16, 2012
Hari Shankar, Asia-Pacific director at Performics, gazes in awe at the 'auto-complete' terms appearing in his search-engine bar, and the profound implications this form of ...
OPINION: Profile of a killer mobile applicant  
Digital

OPINION: Profile of a killer mobile applicant

By Dimitri Tsamados, Feb 14, 2012
Dimitri Tsamados, partner at executive search firm CTPartners, discusses the dearth of truly qualified mobile-marketing experts, what organisations should look for in candidates...
Opinion: A ‘Digital’ Guy 
Digital

Opinion: A ‘Digital’ Guy

By Patrick Rona, Feb 9, 2012
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, muses on the divisiveness a term like 'digital' brings to the industry.
Three predictions for display in 2012: Google 
Digital

Three predictions for display in 2012: Google

By Julian Persaud, Feb 9, 2012
Google Southeast Asia managing director Julian Persaud shares what he believes will be the top three drivers of the advertising display market in 2012.
Opinion: DigiWars - How new battles offer new opportunities for brands  
Digital

Opinion: DigiWars - How new battles offer new opportunities for brands

By Chris Stephenson, Feb 2, 2012
Chris Stephenson, strategy director for PHD Australia, discusses the ongoing battles in the digital space and the opportunities these present to brands and marketers.
OPINION: Wikiwars? PR pros seek editing rights from Wikipedia 
Digital

OPINION: Wikiwars? PR pros seek editing rights from Wikipedia

By Jeremy Woolf, Jan 30, 2012
PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome. Jeremy ...
Opinion: A storm in the tablet cup 
Digital

Opinion: A storm in the tablet cup

By Hari Shankar, Jan 19, 2012
Hari Shankar, Asia-Pacific director at Performics, enthuses about tablets and mulls over where they're headed.
Opinion: Can analytics give us a deeper understanding of digital itself? 
Digital

Opinion: Can analytics give us a deeper understanding of digital itself?

By David Clugston, Jan 12, 2012
David Clugston, head of analytics for Mediabrands Asia-Pacific, discusses taking analytics beyond traditional media and using it to better understand digital executions.
OPINION: Looking eastwards to digital in real life 
Digital

OPINION: Looking eastwards to digital in real life

By Patrick Rona, Jan 5, 2012
ASIA-PACIFIC - Although the QR code has been around a while and was one of the first techniques that enabled traditional media to become a gateway to rich digital experiences, ...
OPINION: Talking innovation with Laura Ashton, VP of marketing at Philips 
Marketing

OPINION: Talking innovation with Laura Ashton, VP of marketing at Philips

By Rafe Ring, Dec 16, 2011
ASIA-PACIFIC - In his regular series that goes inside global companies making innovation central to how they do business, Rafe Ring, CMO of Global Insights Group, sits down ...
Opinion: Media’s house of cards 
Digital

Opinion: Media’s house of cards

By Roy Tan, Dec 15, 2011
Managing director for Carat Malaysia, Roy Tan, builds a hypothesis on the results of building a common reach curve for both TV and online and the results of bringing the ...
Opinion: On Facebook and privacy 
Digital

Opinion: On Facebook and privacy

By John Merakovsky, Dec 15, 2011
John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, discusses the European Commission's plan to clamp down on Facebook's privacy settings (or ...
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Campaign Asia-Pacific
May, 2012