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Exploring Nepal’s untapped potential  
Marketing

Exploring Nepal’s untapped potential

Returning this week from the Ogilvy-Tsinghua 'Writing on the road' programme to Nepal, Scott Kronick, president of Ogilvy PR North Asia, discusses the beauty of the nation and ...
Will billboard regulations in China improve standards? 
Media

Will billboard regulations in China improve standards?

New urban regulations on billboards in China aim to clean up the industry. But will they improve standards? We've asked Jay Lin (pictured left), CEO of Heartland-Posterscope, ...
All about Web TV 
Digital

All about Web TV

Singapore's cable TV operator Starhub has teamed up with Mindshare to develop online content for its new web TV platform model. The partnership will focus on producing original ...
Will social media take off as a recruitment tool? 
Digital

Will social media take off as a recruitment tool?

Will social media take off as an essential tool for recruiters? We've asked Thomas Crampton (right), director of 360 Digital Influence Ogilvy Worldwide, and Jon Wilkins (left), ...
Trendspotting: The future of SMS messages 
Digital

Trendspotting: The future of SMS messages

Santosh EG, associate VP of digital marketing at MRM Worldwide New Delhi, says that despite predicted growth, we'll see a marked decline in the volume of SMS messages sent and ...
Does Bauer Media’s four dimensional man exist in Asia? 
Advertising

Does Bauer Media’s four dimensional man exist in Asia?

Does Bauer Media’s new male demographic - 4 dimensional man - really exist in Asia? We've asked Jonathan Sanchez (pictured left), brand marketing director at Edelman ...
In a WOM world, where does technology live? 
Digital

In a WOM world, where does technology live?

Oliver Winzer, regional director for IT Asia at Amadeus, says it’s easy to make assumptions about the importance of social media. Everyone in every industry is talking ...
How Inception defines the rules of marketing 
Advertising

How Inception defines the rules of marketing

Gregory Birge, founder and managing director at F5 Digital Consulting, looks at how the blockbuster Inception really represents the new marketing challenges.
Viewers turn online for World Cup 2010 coverage 
Media

Viewers turn online for World Cup 2010 coverage

The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, ...
Shanghai Expo fever: The halfway point 
PR

Shanghai Expo fever: The halfway point

David Zhao, managing director at Hill & Knowlton Shanghai, looks at the Shanghai Expo results halfway through and wonders what its success will mean for the public relations ...
Waiting for the rebirth of advertising 
Advertising

Waiting for the rebirth of advertising

Nicks Cocks, creative partner at The Clinic, wonders when advertising will see its long awaited recovery in the wake of the global financial crisis and recent rising ad spend ...
Is BP's 'Beyond Petroleum' image beyond repair? 
Marketing

Is BP's 'Beyond Petroleum' image beyond repair?

GLOBAL - BP, which launched a US$200 million campaign and positioned itself as an innovator 'Beyond Petroleum', has lost its reputation for being an ethical corporation. Will ...
Is there too much irrelevant sex and nudity in ads? 
Advertising

Is there too much irrelevant sex and nudity in ads?

Surveys suggest Australians find irrelevant sexual content in ads unacceptable. We ask local experts Chris Stephenson (pictured right), strategic director at PHD Australia, and ...
Why they scored at Cannes 
Advertising

Why they scored at Cannes

Vasanth Seshadri takes a look at the agencies and marketers that won big at Cannes Lions in 2010 and the unique approaches that got them there.
Fundraising or mud slinging. Politicians on social media.  
Digital

Fundraising or mud slinging. Politicians on social media.

Whether for fund raising or mud slinging, politicians are on social media.