Opinion

Marketing

Exploring Nepal’s untapped potential

By Scott Kronick, 3 days ago

Returning this week from the Ogilvy-Tsinghua 'Writing on the road' programme to Nepal, Scott Kronick, president of Ogilvy PR North Asia, discusses the beauty of the nation and ...

Media

Will billboard regulations in China improve standards?

By Staff Reporters, 6 days ago

New urban regulations on billboards in China aim to clean up the industry. But will they improve standards? We've asked Jay Lin (pictured left), CEO of Heartland-Posterscope, ...

Digital

All about Web TV

By Staff Reporters, Sep 2, 2010

Singapore's cable TV operator Starhub has teamed up with Mindshare to develop online content for its new web TV platform model. The partnership will focus on producing original ...

Digital

Will social media take off as a recruitment tool?

By Staff Reporters, Aug 23, 2010

Will social media take off as an essential tool for recruiters? We've asked Thomas Crampton (right), director of 360 Digital Influence Ogilvy Worldwide, and Jon Wilkins (left), ...

Digital

Trendspotting: The future of SMS messages

By Santosh Eg, Aug 20, 2010

Santosh EG, associate VP of digital marketing at MRM Worldwide New Delhi, says that despite predicted growth, we'll see a marked decline in the volume of SMS messages sent and ...

Advertising

Does Bauer Media’s four dimensional man exist in Asia?

By Staff Reporters, Aug 12, 2010

Does Bauer Media’s new male demographic - 4 dimensional man - really exist in Asia? We've asked Jonathan Sanchez (pictured left), brand marketing director at Edelman ...

Digital

In a WOM world, where does technology live?

By Oliver Winzer, Aug 5, 2010

Oliver Winzer, regional director for IT Asia at Amadeus, says it’s easy to make assumptions about the importance of social media. Everyone in every industry is talking ...

Advertising

How Inception defines the rules of marketing

By Gregory Birge, Aug 4, 2010

Gregory Birge, founder and managing director at F5 Digital Consulting, looks at how the blockbuster Inception really represents the new marketing challenges.

Media

Viewers turn online for World Cup 2010 coverage

By Michael O'Neill, Jul 30, 2010

The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, ...

Shanghai Expo fever: The halfway point

By David Zhao, Jul 29, 2010

David Zhao, managing director at Hill & Knowlton Shanghai, looks at the Shanghai Expo results halfway through and wonders what its success will mean for the public relations ...

Advertising

Waiting for the rebirth of advertising

By Nick Cocks, Jul 27, 2010

Nicks Cocks, creative partner at The Clinic, wonders when advertising will see its long awaited recovery in the wake of the global financial crisis and recent rising ad spend ...

Marketing

Is BP's 'Beyond Petroleum' image beyond repair?

By Madhavi Tumkur, Jul 27, 2010

GLOBAL - BP, which launched a US$200 million campaign and positioned itself as an innovator 'Beyond Petroleum', has lost its reputation for being an ethical corporation. Will ...

Advertising

Is there too much irrelevant sex and nudity in ads?

By Staff Reporters, Jul 26, 2010

Surveys suggest Australians find irrelevant sexual content in ads unacceptable. We ask local experts Chris Stephenson (pictured right), strategic director at PHD Australia, and ...