Opinion

Digital

Opinion: DigiWars - How new battles offer new opportunities for brands

By Chris Stephenson, 2 days ago

Chris Stephenson, strategy director for PHD Australia, discusses the ongoing battles in the digital space and the opportunities these present to brands and marketers.

Digital

OPINION: Wikiwars? PR pros seek editing rights from Wikipedia

By Jeremy Woolf, 6 days ago

PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome. Jeremy ...

Digital

Opinion: A storm in the tablet cup

By Hari Shankar, Jan 19, 2012

Hari Shankar, Asia-Pacific director at Performics, enthuses about tablets and mulls over where they're headed.

Digital

Opinion: Can analytics give us a deeper understanding of digital itself?

By David Clugston, Jan 12, 2012

David Clugston, head of analytics for Mediabrands Asia-Pacific, discusses taking analytics beyond traditional media and using it to better understand digital executions.

Digital

OPINION: Looking eastwards to digital in real life

By Patrick Rona, Jan 5, 2012

ASIA-PACIFIC - Although the QR code has been around a while and was one of the first techniques that enabled traditional media to become a gateway to rich digital experiences, ...

Marketing

OPINION: Talking innovation with Laura Ashton, VP of marketing at Philips

By Rafe Ring, Dec 16, 2011

ASIA-PACIFIC - In his regular series that goes inside global companies making innovation central to how they do business, Rafe Ring, CMO of Global Insights Group, sits down ...

Digital

Opinion: Media’s house of cards

By Roy Tan, Dec 15, 2011

Managing director for Carat Malaysia, Roy Tan, builds a hypothesis on the results of building a common reach curve for both TV and online and the results of bringing the ...

Digital

Opinion: On Facebook and privacy

By John Merakovsky, Dec 15, 2011

John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, discusses the European Commission's plan to clamp down on Facebook's privacy settings (or ...

Opinion: You can run but you can't hide from social, CSR

By John Sinke, Dec 14, 2011

John Sinke (pictured), regional marketing manager for Asia at derivatives dealer CMC Markets in Singapore, looks at how social media and online activism will force companies to ...

Digital

Opinion: People are people, even in social media

By Fredrik Sarnblad, Dec 8, 2011

Fredrik Sarnblad, planning director of BBH Asia-Pacific, reacts to a report by TNS that Brits just don't want to interact with brands online.

Media

OPINION: OOH growth in Southeast Asia to double global average

By Bala Pomaleh, Dec 7, 2011

Bala Pomaleh, CEO of Posterscope in Malaysia and Singapore, looks at common catalysts that fuel the growth of OOH in the region, and more specifically SEA where growth ...

Digital

Digital Thinkers: Performance, digital choices and usability

By Staff Reporters, Dec 1, 2011

In the final three parts of the Digital Downloaded video series, Campaign discusses the importance usability will play in the future of digital, performance metrics and and ...

Digital

Opinion: What’s Rocked Your World?

By Amanda King, Dec 1, 2011

In her final opinion piece for Campaign Asia-Pacific as president of Tribal DDB Asia-Pacific, Amanda King looks back over the past five years and takes a peek at our digital ...

Digital

Opinion: Measuring ROSS

By Hari Shankar, Nov 24, 2011

Hari Shankar, Asia-Pacific director at Performics, discusses the holy grail of social media marketing - ROI.

Digital

Digital Thinkers: The talent mix; data, data, data; and integrating digital

By Staff Reporters, Nov 24, 2011

In the next three parts of the Digital Downloaded video series, Campaign discusses digital and creative talent, data-centric agencies, and the integration of digital with the ...

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Opinion

Opinion: DigiWars - How new battles offer new opportunities for brands

OPINION: Wikiwars? PR pros seek editing rights from Wikipedia

Opinion: A storm in the tablet cup

Opinion: Can analytics give us a deeper understanding of digital itself?

OPINION: Looking eastwards to digital in real life

OPINION: Talking innovation with Laura Ashton, VP of marketing at Philips

Opinion: Media’s house of cards

Opinion: On Facebook and privacy

Opinion: You can run but you can't hide from social, CSR

Opinion: People are people, even in social media

OPINION: OOH growth in Southeast Asia to double global average

Digital Thinkers: Performance, digital choices and usability

Opinion: What’s Rocked Your World?

Opinion: Measuring ROSS

Digital Thinkers: The talent mix; data, data, data; and integrating digital

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