Off The Fence

Media

Does Cantonese still have a place on TV in China?

By Staff Reporters, Sep 2, 2010

Government proposals could force a major local television network in Guangdong to stop broadcasting in Cantonese and switch to Mandarin. We've asked two agency heads, a ...

Advertising

Should agencies absorb their digital siblings?

By Staff Reporters, Aug 9, 2010

As the work of digital agencies becomes more common, is now the time for them to be amalgamated under the wings of their more traditional parents. We've asked two media agency ...

Digital

Could 3D technology signal the death of HDTV?

By Staff Reporters, Jul 21, 2010

With industry attention on 3D TV, is there is a danger that HD TV may lose out as consumers skip a generation and go straight to 3D?

Media

Can media agencies still make money in China?

By Staff Reporters, Jul 7, 2010

With several large clients recently consolidating their media business in China over costs and efficiency, can agencies there still be profitable?

Advertising

Is China the promised land for in-game advertising?

By Staff Reporters, Jun 23, 2010

User numbers are off the chart, but is China mature enough to justify the potential it offers for in-game advertisers?

Digital

Is privacy abused by digital media owners?

By Staff Reporters, Jun 15, 2010

Google's street view mapping service and Facebook's sharing of data with other sites has highlighted concerns that media owners aren't ensuring sufficient privacy for their users.

Digital

Will m-commerce validate mobile marketing?

By Staff Reporters, May 20, 2010

Mobile marketing has been talked up for years but has so far failed to deliver the expected rewards. Will improvements in m-commerce be the catalyst for change? We've asked a ...

Digital

Can Wal-Mart corner China's e-retail market?

By Staff Reporters, May 4, 2010

US hypermarket giant Wal-Mart is launching in China's e-commerce sector, but will it be able to succeed where so many others have failed? We've asked a shopper marketer, a ...

Media

Could Asia host an independent media agency?

By Staff Reporters, Apr 15, 2010

After the recession and falling profits for the multinationals, is there a gap in the market for an independent media agency in Asia? We've asked an agency founder, a media ...

Media

Should clients pitch in to the tender process?

By Staff Reporters, Mar 4, 2010

The idea of clients coughing up cash for media agency pitches has been given extra weight by the recession. So is it time to share the financial burden? We've asked two media ...

Creativity

Will Apple's iPad save the publishing industry?

By Staff Reporters, Feb 12, 2010

Apple's long-awaited iPad promises to revolutionise a flagging publishing sector. But will it deliver? We've put the question to a creative head, a PR director, a newspaper ...

Media

Are consumers really the new media owners?

By Staff Reporters, Feb 8, 2010

The public now has greater control than ever before of the media it chooses to consume. With digital platforms and interactivity rife, are traditional media owners redundant? ...