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Media

MEDIA DEBATE: Radio demonstrates premium potential

By Staff Reporters, Jan 9, 2012

ASIA-PACIFIC - While radio is still popular in a number of markets, its mass appeal has typically deterred high-end advertisers. Is there room for a more targeted, premium ...

Magazine Highlights

MEDIA DEBATE: The truth behind the number crunching

By Staff Reporters, Dec 8, 2011

ASIA-PACIFIC - Steps have been taken in recent years to crack down on circulation fraud and to increase the level of transparency for buyers. So do official circulation figures ...

Magazine Highlights

MEDIA DEBATE: What cost becoming Jack of all trades?

By Staff Reporters, Nov 8, 2011

ASIA-PACIFIC - Media agencies have long been under pressure from clients in search of the lowest rates. But in diversifying their offering, do they risk losing sight of their ...

Magazine Highlights

MEDIA DEBATE: Sports as the 'battering ram' of Pay-TV

By Staff Reporters, Oct 11, 2011

SingTel scored a coup in acquiring the rights to the British Premier League last year, but ongoing service problems cast doubt on the property’s value for the brand. Will ...

Magazine Highlights

MEDIA DEBATE: The changing role of websites in China

Sep 9, 2011

Consumers looking for brand and product information in China have a host of options open to them online that are completely separate from corporate sites. So are they still ...

Magazine Highlights

MARKETER'S FORUM: Is the marketing function ready for the C-suite?

By Staff Reporters, Aug 23, 2011

Marketers have long emphasised the importance of marketing in driving business results and contributing to the bottom line. But is the function ready for a seat at the C-suite ...

Media

MEDIA DEBATE: Channel choice causes clients confusion

By Staff Reporters, Aug 1, 2011

As more television viewers choose different broadcast platforms, have clients responded accordingly or is it difficult for them to free themselves from the traditional TVC ...

Magazine Highlights

MARKETERS FORUM: Are APAC marketers less inclined to take risks?

By Staff Reporters, Jun 30, 2011

Are marketers in Asia-Pacific less inclined to take risks with their brand messaging? If so, what is preventing them moving away from tried and tested formulas?

Media

Do greater analytics capabilities translate to actual business results? Join the debate.

By Staff Reporters, Jun 27, 2011

Marketers in the social space have an array of tracking tools at their disposal. But are greater analytics capabilities likely to translate to actual business results, or just ...

Marketing

MARKETERS FORUM: Are focus groups becoming irrelevant?

By Staff Reporters, May 30, 2011

Brands are interacting more frequently with consumers online and through social media platforms. Does that mean traditional contact such as focus groups are becoming irrelevant?

Media

Are media neutral solutions feasible? Join the debate.

By Staff Reporters, May 3, 2011

Media neutral solutions are something agencies and clients want, but both have reservations. Can cost, reimbursement and benefit be answered in a neutral world?

Media

How hard is it to measure outdoor ads? Join the debate.

By Staff Reporters, Mar 2, 2011

The difficulties of monetising media platforms are the source of much debate, particularly in the arena of out-of-home inventory.

Digital

Will TV, digital continue to grow at the expense of other media? Join the debate.

By Staff Reporters, Feb 23, 2011

Latest figures show that television and digital advertising revenues continue to grow at the expense of other media. But is this just temporary or an irreversible ...

Media

Will marketers pay for optimisation? Join the debate.

By Staff Reporters, Jan 17, 2011

With digital media requiring regular optimisation to maximise effectiveness, do current compensation models account for this and are marketers willing to pay?

Digital

Do new mediums deserve new metrics? Join the debate.

By Staff Reporters, Jan 14, 2011

In a media world now largely made up of consumer engagement, are media-metrics like share-of-voice and cost-per-thousand largely irrelevant? Experts give their opinions

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