Nielsen Digital Ad Ratings – a new future for ad metrics

In the age of precision marketing—where programmatic trading reigns king—marketers are demanding much more than traditional demographics. DAR’s launch in Hong Kong marks a major step in setting better, faster, more accurate standards for data management platforms across Asia-Pacific.

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Nielsen makes its mark on Hong Kong
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Apr 5, 2017

Nielsen makes its mark on Hong Kong

A new age of ad metrics dawns on the city’s digital landscape.

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The truth behind data—the “creativity-killer”
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Mar 27, 2017

The truth behind data—the “creativity-killer”

Advertising is evolving into a science, and creativity could be collateral damage.

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Internet ad spend to overtake TV in 2017: Zenith
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Mar 27, 2017

Internet ad spend to overtake TV in 2017: Zenith

Internet advertising gets a bigger slice of the cake, albeit at a slower growth rate.

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Nielsen launches Digital Ad Ratings in Hong Kong with Facebook panel
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Mar 7, 2017

Nielsen launches Digital Ad Ratings in Hong Kong with Facebook panel

The service is now available in 29 markets.

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Facebook expands third-party verification with Nielsen and ComScore
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Feb 1, 2017

Facebook expands third-party verification with Nielsen and ComScore

Ahead of its full-year earnings call, Facebook has expanded its third-party verification partnerships to try and avert future metrics blunders.

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A shared language of ROI
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Jan 5, 2017

A shared language of ROI

Nielsen is importing its expertise in ratings to Hong Kong’s digital advertising scene. Has its Digital Ad Ratings product been honed enough to provide the answers local advertisers need?

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Nielsen to rate Asia, digitally
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Jul 14, 2015

Nielsen to rate Asia, digitally

The company announced roll out of its Digital Ad Ratings measurement product in six Asian markets.

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Nielsen develops Digital Ad Ratings for China with Tencent
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May 29, 2015

Nielsen develops Digital Ad Ratings for China with Tencent

BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.