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News
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Digital
We Are Social to manage Jaguar's global account
By
Staff Reporters
, 1 hour ago
GLOBAL - Social media agency We Are Social has been appointed by Jaguar to handle its global social media account.
Media
KidsCo signs deals across Asia-Pacific, Europe and Africa
By
Staff Reporters
, 15 hours ago
LONDON - International children's channel KidsCo has signed 10 affiliate deals across Asia-Pacific, Europe and Africa, bringing its total reach to 15 million.
Advertising
NEW BUSINESS LEAGUE: Country-specific results for March 2012
By
Staff Reporters
, 16 hours ago
ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, ...
Media
Emirates sponsors 'Collaboration Culture' on BBC
By
Staff Reporters
, 17 hours ago
SINGAPORE - Emirates Airlines will be sponsoring a new seven-part series titled 'Collaboration Culture', which will broadcast across TV, online and mobile channels, starting 30 ...
Digital
Digital and Music Matters: Focus should be on branded content, the second screen
By
Susie Sell
, 17 hours ago
SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, ...
Digital
Online inventory optimiser Maxifier opens Japan office
By
Staff Reporters
, 1 day 15 hours ago
TOKYO - Maxifier, which provides publishers with tools for managing and getting the most out of online ad inventory, has opened an office in Tokyo and appointed Tomoyuki Sato ...
Digital
XM Asia appoints Ernest Kim as director of planning
By
Staff Reporters
, 1 day 15 hours ago
SINGAPORE - XM Asia has appointed formerly US-based Ernest Kim as its regional director of planning, based in the Singapore office.
Advertising
Medibank appoints Whybin TBWA Melbourne
By
Staff Reporters
, 1 day 15 hours ago
AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency ...
Digital
GroupM selects Buddy Media as global social-media ad partner
By
Staff Reporters
, 1 day 15 hours ago
GLOBAL - GroupM will be rolling out BuyBuddy, the recently launched social ad service by Buddy Media, to all its agencies: Maxus, MEC, Mediacom and Mindshare.
Advertising
Arnott's ends 70-year relationship with Y&R for DDB
By
Staff Reporters
, 2 days ago
SYDNEY - Baked goods company Arnott's has consolidated its business with DDB Group, dropping George Patterson Y&R Sydney from its roster and ending a 70-year relationship.
Marketing
CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing
By
Racheal Lee
, 2 days ago
SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.
Media
BBDO to offer air-purifying billboards in Sri Lanka
By
Staff Reporters
, 2 days ago
COLOMBO – BBDO Lanka has unveiled new billboard technology designed to filter harmful content from the surrounding air.
Advertising
TBWA tapped to encourage pest control membership in Korea
By
Staff Reporters
, 2 days ago
SEOUL – Cesco, a leading Korean pest control company, has appointed TBWA for its creative duties in Korea.
Digital
Google+ launches Hangouts On Air globally
By
Emily Tan
, 2 days ago
ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available globally after an initial soft launch to a select number of broadcasters last year.
Advertising
Draftfcb appoints COO to head region
By
Emily Tan
, 2 days ago
ASIA-PACIFIC - Jonathan Allard has been promoted to the role of COO Asia-Pacific for Draftfcb from his previous post as CFO for the region, a post he has held since July 2011.
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MOST READ
Articles
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7 ways marketers are using the mobile screen: JWT
Fonterra's regional digital pitch narrowed to three agencies
Draftfcb appoints COO to head region
GroupM selects Buddy Media as global social-media ad partner
Ogilvy PR launches 'behaviour change' practice OgilvyEngage
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data: What sports fans are watching
Data points: Consumer spending in India
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Muse Awards photo-contest winners
Blackberry launches global campaign: People of action
Citi marks 200 years with global and Asia-specific campaigns
Case Study: Cass Beer lobs viral beer bombs in Korea
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Arnott's gets more mileage out of Tim Tam Orchard with TVC
DISCUSSION
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POLLS
What do you think of GM's decision to stop advertising with Facebook?
Exactly the right decision
They will live to regret this
Doesn't really matter much in the end
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Exactly the right decision
46%
They will live to regret this
20%
Doesn't really matter much in the end
34%
TOTAL VOTES: 35
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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