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We Are Social to manage Jaguar's global account 
Digital

We Are Social to manage Jaguar's global account

GLOBAL - Social media agency We Are Social has been appointed by Jaguar to handle its global social media account.
KidsCo signs deals across Asia-Pacific, Europe and Africa 
Media

KidsCo signs deals across Asia-Pacific, Europe and Africa

LONDON - International children's channel KidsCo has signed 10 affiliate deals across Asia-Pacific, Europe and Africa, bringing its total reach to 15 million.
 NEW BUSINESS LEAGUE: Country-specific results for March 2012 
Advertising

NEW BUSINESS LEAGUE: Country-specific results for March 2012

ASIA-PACIFIC - In association with R3, Campaign Asia-Pacific presents the latest country-by-country New Business Leagues for Australia, China, Hong Kong, India, Indonesia, ...
Emirates sponsors 'Collaboration Culture' on BBC 
Media

Emirates sponsors 'Collaboration Culture' on BBC

SINGAPORE - Emirates Airlines will be sponsoring a new seven-part series titled 'Collaboration Culture', which will broadcast across TV, online and mobile channels, starting 30 ...
Digital and Music Matters: Focus should be on branded content, the second screen  
Digital

Digital and Music Matters: Focus should be on branded content, the second screen

SINGAPORE - Branded entertainment must be a major focus, and brands also need to integrate content across multiple platforms and prioritise the second screen over connected TV, ...
Online inventory optimiser Maxifier opens Japan office 
Digital

Online inventory optimiser Maxifier opens Japan office

TOKYO - Maxifier, which provides publishers with tools for managing and getting the most out of online ad inventory, has opened an office in Tokyo and appointed Tomoyuki Sato ...
XM Asia appoints Ernest Kim as director of planning 
Digital

XM Asia appoints Ernest Kim as director of planning

SINGAPORE - XM Asia has appointed formerly US-based Ernest Kim as its regional director of planning, based in the Singapore office.
Medibank appoints Whybin TBWA Melbourne 
Advertising

Medibank appoints Whybin TBWA Melbourne

AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency ...
GroupM selects Buddy Media as global social-media ad partner 
Digital

GroupM selects Buddy Media as global social-media ad partner

GLOBAL - GroupM will be rolling out BuyBuddy, the recently launched social ad service by Buddy Media, to all its agencies: Maxus, MEC, Mediacom and Mindshare.
Arnott's ends 70-year relationship with Y&R for DDB 
Advertising

Arnott's ends 70-year relationship with Y&R for DDB

SYDNEY - Baked goods company Arnott's has consolidated its business with DDB Group, dropping George Patterson Y&R Sydney from its roster and ending a 70-year relationship.
CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing 
Marketing

CAMPAIGN SPOTLIGHT: Mobile is the future in travel marketing

SINGAPORE - More than 100 marketers took part in an industry conference which identified mobile as a key channel for travel marketing in the region.
BBDO to offer air-purifying billboards in Sri Lanka 
Media

BBDO to offer air-purifying billboards in Sri Lanka

COLOMBO – BBDO Lanka has unveiled new billboard technology designed to filter harmful content from the surrounding air.
TBWA tapped to encourage pest control membership in Korea 
Advertising

TBWA tapped to encourage pest control membership in Korea

SEOUL – Cesco, a leading Korean pest control company, has appointed TBWA for its creative duties in Korea.
Google+ launches Hangouts On Air globally 
Digital

Google+ launches Hangouts On Air globally

ASIA-PACIFIC - Google's social platform, Google+, has made its Hangouts On Air available globally after an initial soft launch to a select number of broadcasters last year.
Draftfcb appoints COO to head region 
Advertising

Draftfcb appoints COO to head region

ASIA-PACIFIC - Jonathan Allard has been promoted to the role of COO Asia-Pacific for Draftfcb from his previous post as CFO for the region, a post he has held since July 2011.
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Campaign Magazine
Campaign Asia-Pacific
May, 2012