RSS

Media - News

Sprite Ice ads target the 'instant generation' 
Advertising

Sprite Ice ads target the 'instant generation'

Jul 27, 2006
Sprite Ice has rolled out a new branding campaign targeting the 'instant generation' - the 16- to 24-year-old student demographic. "(One key challenge for us) is that fighting ...
Bangkok Bank eyes new home buyers 
Advertising

Bangkok Bank eyes new home buyers

Jul 27, 2006
In the face of a flat economy, Bangkok Bank has rolled out a new campaign for its home loans product, Bualuang Home Loans."Despite sluggish growth in the real estate market, ...
KFC Meltz to take on burger competitors 
Advertising

KFC Meltz to take on burger competitors

Jul 27, 2006
KFC Malaysia has responded to tough competition in the burger category with a new product that it hopes will strike a chord among its target of teens and young adults.The new ...
Nokia taps music for N91 push 
Advertising

Nokia taps music for N91 push

Jul 27, 2006
Launch of new 'multimedia computer' sees mobile phone brand joins forces with DJs and celebrities
'Fizziest' USP primes Singha Soda for market challenge 
Advertising

'Fizziest' USP primes Singha Soda for market challenge

Jul 27, 2006
In a marketplace bubbling with competition, Boon Rawd Trading Company has launched a communications campaign for Singha Soda, designed to cut-through the clutter and strengthen ...
DDB initiates talent contest for interns 
Advertising

DDB initiates talent contest for interns

Jul 27, 2006
DDB Singapore has taken a Hollywood-style approach to finding talent with the inaugural DDB Apprentice 2006 competition, pitting six local graduates against each other to vie ...
MOM in life quality push for Singapore 
Advertising

MOM in life quality push for Singapore

Jul 27, 2006
The Ministry of Manpower (MOM) has selected Ogilvy & Mather to promote a new initiative aimed at the island state's culture of long working hours.The 'Work-Life Harmony' ...
M1 takes to Singapore's streets with larger-than-life campaign 
Advertising

M1 takes to Singapore's streets with larger-than-life campaign

Jul 27, 2006
M1 handed out thousands of fresh sunflowers - standing for the telco's brand characteristics of being bright, energetic and unique - to kick off its 'Make your World ...
Y&R Thailand wins Duty Free Shop brief 
Advertising

Y&R Thailand wins Duty Free Shop brief

Jul 27, 2006
Young & Rubicam Thailand has scooped the account for King Power Duty Free Shop; the sole operator of duty free outlets in Thailand. King Power operates 76 outlets at ...
Motorola hits the road in Indonesia 
Advertising

Motorola hits the road in Indonesia

Jul 27, 2006
Motorola Indonesia recently dispatched 10 motorcyclists on a three-month mission to launch its latest C-series to lower-tier consumers. According to Yanty Agus, marketing ...
Agency titan looks to India for growth inspiration 
Media

Agency titan looks to India for growth inspiration

Jul 13, 2006
Now in the driver's seat, Ashutosh Srivastava outlines a diversification game plan to grow MindShare. By Arun Sudhaman
Market doubt over SPH's move into 'citizen journalism' 
Media

Market doubt over SPH's move into 'citizen journalism'

Jul 13, 2006
Can traditional Asian media players realistically embrace the double-edged sword that is citizen journalism? Singapore Press Holdings (SPH) believes it is up to the challenge, ...
'At Cannes, it's not just about media innovation any more' 
Advertising

'At Cannes, it's not just about media innovation any more'

Jul 13, 2006
At this year's Cannes media Lions, media networks were overshadowed by creative agencies, which entered big and won. Have media shops lost the momentum?
India's proposed broadcast bill 
Media

India's proposed broadcast bill

Jul 13, 2006
Media owners are increasingly concerned, as Ravi Balakrishnan reports
Magallenes to lead JWT design offering 
Advertising

Magallenes to lead JWT design offering

Jul 13, 2006
JWT Manila has responded to shifting client needs by launching a design unit at the agency. Headed by new appointment Dindo Magallenes, the Design Group will offer design, ...
« Prev | 1... 145 146 147 148 149 ...152 | Next »
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012