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StarHub’s domain name purchase sparks TLD debate 
Digital

StarHub’s domain name purchase sparks TLD debate

By Magz Osborne, 3 days ago
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.
Casbaa pushes Pay TV credentials with media agency research 
Media

Casbaa pushes Pay TV credentials with media agency research

By Emily Tan, 3 days ago
HONG KONG - The Cable and Satellite Broadcasting Association for Asia (Casbaa) has partnered with UM to release a study showing that advertisers who allocate 50 per cent of ...
Havas Media expands Ecselis to three new markets 
Marketing

Havas Media expands Ecselis to three new markets

By Staff Reporters, 4 days ago
SINGAPORE - Havas Media's performance marketing arm Ecselis will be launching three new offices in Singapore, Kuala Lumpur, and Sydney.
The Economist adds China as first new country-specific section since WWII 
Media

The Economist adds China as first new country-specific section since WWII

By Matthew Miller, 4 days ago
HONG KONG - For the first time since 1942 when it created a section devoted to the US, The Economist has added a new country-specific section to its table of contents—this...
Discovery appoints Julie Petersen as vice president research 
Media

Discovery appoints Julie Petersen as vice president research

By Magz Osborne, 5 days ago
SINGAPORE - Discovery Networks Asia-Pacific (DNAP) has announced the appointment of Julie Petersen as vice president, research.
Australian market set for modest media spend growth in 2012: Starcom research 
Media

Australian market set for modest media spend growth in 2012: Starcom research

By Paul Howell, 6 days ago
SYDNEY - Advertisers in the Australian market are expecting to increase their main media spending by 3.8 per cent in 2012, according to the latest Starcom Mediavest Group Media ...
Media agency Vizeum relaunches in Australia 
Media

Media agency Vizeum relaunches in Australia

By Matthew Miller, Jan 27, 2012
SYDNEY - Aegis Media’s Vizeum has re-entered the Australian market in Sydney under the leadership of newly appointed general manager Nick Behr.
Net-a-Porter appoints MPG and Media Contacts in Asia and EMEA 
Digital

Net-a-Porter appoints MPG and Media Contacts in Asia and EMEA

By Staff Reporters, Jan 20, 2012
ASIA-PACIFIC – Net-a-Porter, a leading online luxury goods retailer, has appointed Havas Media’s MPG and Media Contacts as media agencies of record for the ...
Simon Twiston Davies to step down as CASBAA CEO 
Media

Simon Twiston Davies to step down as CASBAA CEO

By Magz Osborne, Jan 20, 2012
HONG KONG – Simon Twiston Davies is to step down as CEO of pay-TV industry body CASBAA (Cable and Satellite Broadcasting Association of Asia) at the end of this year.
Ensemble appoints lead for new Melbourne office 
Advertising

Ensemble appoints lead for new Melbourne office

By Staff Reporters, Jan 19, 2012
MELBOURNE - IPG Mediabrands' branded entertainment and sponsorship specialist arm Ensemble Australia has appointed Jamie Gilbert-Smith as general manager of its new Melbourne ...
Shell launches US$230 million global media review 
Media

Shell launches US$230 million global media review

By Katherine Levy, Jan 13, 2012
GLOBAL - Shell has kick-started a review of its estimated US$230 million global media account, which is currently held by WPP's MediaCom.
Drinks company AJE Group consolidates business with Initiative 
Media

Drinks company AJE Group consolidates business with Initiative

By Staff Reporters, Jan 11, 2012
GLOBAL – Mediabrands’ Initiative has been appointed the global agency of record for drinks company AJE Group.
Carat Korea promotes Woohyun Nam to CEO 
Media

Carat Korea promotes Woohyun Nam to CEO

By Staff Reporters, Jan 9, 2012
SEOUL - Aegis Media has promoted Woohyun Nam from his post as general manager of Carat Korea, to CEO of the agency.
MEC promotes Raj Gupta to chief strategy officer 
Media

MEC promotes Raj Gupta to chief strategy officer

By Staff Reporters, Jan 9, 2012
SINGAPORE - MEC has promoted Raj Gupta to the role of chief strategy officer for Asia-Pacific, with immediate effect.
Season's greetings and happy holidays from all of us at Campaign 
Media

Season's greetings and happy holidays from all of us at Campaign

By Staff Reporters, Dec 23, 2011
Our offices will be closed throughout the Christmas period and open again on 3 January 2012. We wish you a joyful holiday season, and a successful and prosperous new year ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012