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MEDIA DEBATE: Search rises on the marketer's agenda 
Magazine Highlights

MEDIA DEBATE: Search rises on the marketer's agenda

By Staff Reporters, May 10, 2012
Brands are coming to understand the importance of search marketing. But how close are we to a ‘tipping point’ in terms of effective usage?
INTERVIEW: Hypebeast.com founder Kevin Ma 
Media

INTERVIEW: Hypebeast.com founder Kevin Ma

By David Blecken, Apr 25, 2012
At just 29, Kevin Ma (pictured) sets a prime example of how simply following one’s interests can give way to a successful business enterprise.
INSIGHT: Consumer demand for a more local voice in SEA 
Media

INSIGHT: Consumer demand for a more local voice in SEA

By Magz Osborne, Jun 3, 2011
As consumer touchpoints change in many Southeast Asian markets, the language they are presented in is also evolving.
INSIGHT: Creating a successful online video campaign 
Media

INSIGHT: Creating a successful online video campaign

By Staff Reporters, Apr 28, 2011
Making successful online videos is increasingly important. So, what are the tricks of the trade - and the pitfalls? Two industry specialists share their thoughts.
INSIGHT: Social at the heart of marketing strategies 
Media

INSIGHT: Social at the heart of marketing strategies

By Mark Holden, Apr 26, 2011
The value of taking social media from the periphery of a marketing campaign to having it drive communications instead.
INSIGHT: Are agencies paying heed to search? 
Media

INSIGHT: Are agencies paying heed to search?

By Staff Reporters, Mar 17, 2011
Search is important in the marketing mix. But do agencies appreciate its value, and are they selling it to clients? We've asked two search specialists.
Consumer data and the fight over the future of optimisation 
Media

Consumer data and the fight over the future of optimisation

By Staff Reporters, Feb 22, 2011
In the upcoming March issue of Campaign Asia-Pacific, Daniel Davies takes a closer look at the relentless growth of consumer data and the subsequent surge of investment as ...
PODCAST: Challenges facing the Pay-TV industry 
Media

PODCAST: Challenges facing the Pay-TV industry

By Marie Green, Nov 2, 2010
Asia-Pacific CEO at Maxus Neil Stewart and executive vice-president and MD for Discovery Networks Asia-Pacific Tom Keaveny joins us to discuss the challenges facing the pay-TV ...
Nokia shares are up but CEO to slash 1,800 jobs 
Media

Nokia shares are up but CEO to slash 1,800 jobs

By Madhavi Tumkur, Oct 22, 2010
GLOBAL - Less than a month after new CEO Steve Elop took to the helm at Nokia, he has confirmed he will be looking to axe 1,800 jobs as part of his mission to streamline ...
Facebook apologises for breach of online privacy 
Media

Facebook apologises for breach of online privacy

By Madhavi Tumkur, Oct 19, 2010
GLOBAL - In another blow to the privacy settings of the social networking site, Facebook has been accused of relaying personal information such as names, and in some instances ...
Android sees phone sales grow by 400 per cent in Asia 
Digital

Android sees phone sales grow by 400 per cent in Asia

By Madhavi Tumkur, Oct 8, 2010
SINGAPORE - With Android device sales up by 400 per cent across Southeast Asia, Google's 'more affordable' smartphone option is set to shake up the region‘s mobile ...
China’s ad elite on tampering with TV ratings 
Media

China’s ad elite on tampering with TV ratings

By Benjamin Li, Aug 4, 2010
Media practitioners in China were not surprised by news of TV panel tampering, as reported by People’s Daily earlier this month. But neither are they prepared to accept ...
The benefits of Singapore and China’s media exchange  
Media

The benefits of Singapore and China’s media exchange

By Staff Reporters, Aug 3, 2010
Singapore’s Media Development Authority (MDA) recently announced that it has helped Singaporean media firms sign a series of partnerships with their Chinese counterparts.
Is armchair shopping the next big thing in China? 
Media

Is armchair shopping the next big thing in China?

By Jane Leung, Jul 20, 2010
News that Alibaba's Taobao and Wasu Media Internet are to launch Wasu Television Taobao Mall (WTTM), heralds a major change for TV shopping habits in China.
Terrestrial TV: World Cup broadcast rights highlights weakness 
Media

Terrestrial TV: World Cup broadcast rights highlights weakness

By Staff Reporters, Jun 30, 2010
The broadcast rights for the 2010 World Cup highlights the growing weakness of Asia's terrestrial channels. Here follows a lifeline of the major developments for these channels ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012