Marketing - Sector Insight

Marketing

Unilever hopes Indonesians will take to Wall's

By Glenn Smith, Aug 17, 2010

Despite having one of Asia's lowest per capita incomes, Indonesia is a target for Unilever's ice creams.

Marketing

Ad spend cuts have little effect on shrinking Japanese car market

By Glenn Smith, Aug 12, 2010

Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of ...

Marketing

Taiwanese beer: China offers profits for Taiwanese brewers

By Glenn Smith, Jul 28, 2010

Beer vendors struggle with a declining market, but China offers profits for Taiwanese brewers.

Marketing

Car: Leading the conversation with first time buyers

By Staff Reporters, Jun 29, 2010

The web is the new showroom for auto manufacturers looking to convey the character of their cars to the all-important first time buyer market in a more meaningful way.

Marketing

Cameras: Mobilising the amateurs in Asia

By Michael Hoare, Jun 29, 2010

Camera brands are enjoying growth in Asia by offering increasingly sophisticated equipment in attractive and accessible packaging, but distinction remains a challenge.

Marketing

Airlines: Offering more than value

By Staff Reporters, Jun 29, 2010

The region's carriers are leading the sector's recovery by battling for high end travellers, but premium brands are finding it hard to stand out from their competitors.

Marketing

Television: Banking on 3DTV as a key driver

By Sodam Kim, Jun 29, 2010

Competition is as fierce as ever among the region's leading TV brands, which are banking on the promise of 3D technology to lead the sector forward.

Marketing

Shampoo: From luxury to necessity

By Annabel Walker, Jun 29, 2010

The region still offers considerable growth potential for shampoo brands. However, building advocacy beyond functional benefits is not easy.

Marketing

Cosmetics: Making beauty accessible across Asia

By Annabel Walker, Jun 29, 2010

Cosmetics firms are turning their attention to less experienced consumers.

Marketing

Chocolate: A growing indulgence with Asian consumers

By Staff Reporters, Jun 29, 2010

Chocolate outperforms the FMCG sector as consumers savour an affordable luxury, spurred by doctors who say improved cocoa content might be good for health.

Marketing

Sportswear: Local players raise the bar

By Staff Reporters, Jun 29, 2010

International brands need to compete with a growing love for local labels.

Marketing

Sports drink: Widening the appeal across Asia

By Michael Hoare, Jun 29, 2010

No longer the preserve of athletes, sports drinks are widening their appeal across Asia to become a daily supplement that enables people to live life to the full.

Marketing

Spirits: Working with diversity across Asia's alcohol brands

By Annabel Walker, Jun 29, 2010

Varying levels of maturity and regulation require acute sensitivity from alcohol brands, and experiential work outlining the finer points of drinking is a growing trend.